Brand Language CodifierSAFE

120 marketing skills as an AI marketing staff — plugin, portable skills, or an 8-bot team across 7 disciplines (narrative, SEO/GEO, social, email, paid, influencer, launch) on one contract, with 8 auditor gates: TALE · CORE-EEAT · CITE · ECHO · SEND · ROAS · STAR · RAMP.

The instruction file, verbatim from the audited commit — this is the text the model reads, and the surface the audit's instruction layer examines. Quoted here so you can judge it without cloning anything.

---
name: brand-language-codifier
slug: aaron-brand-language-codifier
displayName: "Brand Language Codifier · 品牌语言与命名规范"
summary: "品牌语气/词汇/命名税/禁用词规范"
description: 'Use when the user asks to "codify our brand voice", "define naming rules for our products and tiers", or "write the tone-of-voice guide with banned phrases"; produces the brand-level voice canon (register, tone spectrum, banned-phrase list, few-shot examples drawn only from the brand''s own published material) and the naming tax (product / feature / tier naming rules plus approved and banned terms) that seeds the narrative-registry canon and that every channel''s voice adaptation points up to. Not for per-platform voice adaptation — use channel-registry''s voice-dossier; not for finished copy or blog posts — use content-writer; not for the message hierarchy itself — use message-system-architect; not for claim adjudication — use offer-claims-registry. 品牌语气/词汇表/命名税/禁用词/品牌语言规范'
version: "20.1.0"
license: Apache-2.0
compatibility: "Claude Code and compatible agent-skill hosts"
homepage: "https://github.com/aaron-he-zhu/aaron-marketing-skills"
when_to_use: "Use when a durable message house exists and the brand needs its voice and naming rules codified before any surface copy scales: register and tone spectrum, a banned-phrase list, few-shot voice examples pulled only from the brand's own published material, and the naming tax (product / feature / tier naming rules, approved and banned terms). The dual-mode voice+naming step of the TALE Architect phase, seeding the narrative-registry canon that channel-registry voice adaptations point up to. Not per-platform voice adaptation and not finished copy."
argument-hint: "<brand / product> [own published samples] [existing naming or tier list]"
metadata: {"author": "aaron-he-zhu", "version": "20.1.0", "discipline": "narrative", "phase": "architect", "geo-relevance": "low", "hermes": {"tags": ["marketing", "narrative", "architect"], "category": "narrative"}, "openclaw": {"emoji": "📖", "homepage": "https://github.com/aaron-he-zhu/aaron-marketing-skills"}}
---

# Brand Language Codifier

Codifies the brand-level language canon — voice (register, tone spectrum, banned phrases, few-shot examples drawn only from the brand's own published material) and the naming tax (product / feature / tier naming rules, approved and banned terms) — as a dual-mode voice+naming step in the TALE **Architect** phase. It feeds two [TALE](../../../references/tale-benchmark.md)-`A` sub-items directly: *brand voice codified (register, tone, banned phrases, few-shots from own material only)* and *naming/lexicon tax defined (product/feature/tier naming rules, approved and banned terms)*. The voice rules it writes are the **brand-level source** the channel-registry `voice-dossier.md` adapts downward — channel voice points **up** to this canon, never redefines it — and its output seeds `memory/events/narrative.ndjson` via an authorized `operation: propose` request to `registry-events.py` for [narrative-registry](../../../protocol/narrative-registry/SKILL.md) to promote into the canon. It works one lever — brand language — and hands off.

**Scope guard**: this skill produces voice and naming rules only. It does not author per-platform adaptations, finished copy, the upstream message hierarchy, claim truth, or TALE gates. Canon-grade output is submitted as a complete authorized Narrative proposal through `registry-events.py`; [narrative-registry](../../../protocol/narrative-registry/SKILL.md) alone accepts it. Unresolved claims become separate claims proposals.

## Quick Start

```
Codify the brand voice for [brand] from these published samples: [paste homepage, blog, docs, deck copy]. Give me register, tone spectrum, banned phrases, and few-shots.
```

```
Build the naming tax for [product]: rules for product / feature / tier names, plus an approved-terms and banned-terms table. Existing names: [list].
```

```
Run both modes — codify voice AND naming rules from our own material — and stage the result for the narrative-registry canon.
```

## Skill Contract

**Expected output**: a brand-language canon document with two blocks — (1) **voice**: register, a tone spectrum (the dial the brand moves along, e.g. plain↔technical, warm↔direct), a banned-phrase list, and 3-6 few-shot before/after examples using only the brand's own published material; (2) **naming tax**: product / feature / tier naming rules, an approved-terms table and a banned-terms table (each term labeled Measured from own material / User-provided / Estimated). Plus a `[needs source]` list for any claim the samples imply, and the standard handoff summary.

- **Reads**: the brand's own published material — homepage, docs, blog, decks, social bios (User-provided or scraped keyless via `scripts/connectors/firecrawl.py`, robots pre-flight applies); the durable message house from [message-system-architect](../message-system-architect/SKILL.md) (`memory/narrative/message-system-architect/` or pasted); the current canon in `memory/narrative-registry/` when a [narrative-registry](../../../protocol/narrative-registry/SKILL.md) record exists (so voice/naming do not contradict a shipped version).
- **Writes**: the voice + naming draft to `memory/narrative/brand-language-codifier/`; complete canon-grade voice rules and naming taxonomy as an authorized `operation: propose` request through `registry-events.py` to `memory/events/narrative.ndjson` for narrative-registry to resolve; any product or comparative claim used as fact as a separate claims proposal tagged `[needs source]` — this skill never performs canonical mutations or adjudicates claims.
- **Promotes**: the approved banned-phrase list and the naming tax as pending-decision items via `memory/open-loops.md` and a one-line summary to `memory/hot-cache.md` (ask before writing); never writes `decisions.md` directly.
- **Done when**: the voice block names a register, a tone spectrum, a banned-phrase list, and at least 3 fe

SAFEgrade B · trust 89/100 Nothing in the source contradicts what it says it does. Grade A is reserved for packages that have also passed the behavioural sandbox.

What the source does

Filesystem

none-observed

Network

none-observed

Shell

none-observed

Dependencies

pinned

Secrets in source

none-found

Findings (0)

No findings outside the package's declared scope.

Gates applied: no_behavioural_pass.

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