growth

What the source does

• FilesystemNone observedNo reads or writes in the source
• NetworkNone observedNo outbound calls in the source
• ShellNone observedNo commands run in the source
• DependenciesPinnedNothing floats
• SecretsNone foundNo keys in source

Five audit layers

Gates applied: no behavioural pass.

Audit 0.4.1 · source sha 7fd70e317e5c · 28 Oct 2026Report an issue or request a re-scan

• Publisherrshankras GitHub userOwner of the repository this skill is read from
• Source folderrshankras/claude-code-apple-skills/skills/growthThe exact folder we audited
• LicenceMITAs the repository states it
• Commit pinned for this verdict7fd70e317e5cA new audit runs when the source changes
• Repository statusNot archivedLast push 95 days ago
• Sandboxed runNot runSkills are read, not executed; layer L4 is skipped

Its description: Growth skills for indie Apple developers — user acquisition, analytics interpretation, press/media outreach, community building, and indie business operations. Also covers the stage-by-stage store-growth audit and the…

---
name: growth
description: Growth skills for indie Apple developers — user acquisition, analytics interpretation, press/media outreach, community building, and indie business operations. Also covers the stage-by-stage store-growth audit and the post-launch store-signals loop. Use when user asks about growing their app, auditing growth levers, understanding metrics, getting press coverage, or running an indie dev business.
allowed-tools: [Read, Glob, Grep, AskUserQuestion, WebSearch]
last_verified: 2026-07-16
review_by: 2027-06-22
---

# Growth Skills

Growth skills for indie Apple developers — from analytics interpretation to press outreach to community building. Covers the non-code aspects of building a sustainable app business.

## When This Skill Activates

Use this skill when the user:
- Asks about growing their app or user acquisition
- Wants to understand app metrics or analytics
- Asks about press/media outreach or getting reviews
- Wants to build a community around their app
- Asks about indie business operations (LLC, taxes, hiring)
- Mentions growth strategy, marketing, or user engagement
- Wants data-driven guidance on what to improve next

## Available Skills

### store-growth-audit/
Stage-by-stage audit of an app's App Store growth machinery against a 54-item P0–P9 playbook — every item scored from an ASC read, a codebase check, or an explicit question, then routed to the skill that fixes it. Read-only; works for live apps (audit) and pre-launch apps (growth plan).

### store-signals/
Close the post-launch loop — turn a live app's App Store signals (reviews, analytics, sales, crashes, listing conversion) into a metric-tagged backlog, and verify whether last cycle's changes moved the metric they promised to move.

### analytics-interpretation/
Interpret app metrics and make data-driven decisions. Covers DAU/MAU, retention curves, LTV/ARPU, App Store Connect analytics, funnel analysis (AARRR), cohort analysis, and decision trees for what to fix based on which metric is underperforming.

### press-media/
Get press coverage and media attention for your app. Covers press kit preparation, finding relevant journalists/bloggers/YouTubers, pitch timing and embargo strategy, indie developer story angles, and email templates for outreach.

### community-building/
Build and engage a user community around your app. Covers platform selection (Twitter/X, Mastodon, Reddit, Discord), building in public strategy, content calendars for solo developers, and converting community members into advocates.

### indie-business/
Business fundamentals for indie app developers. Covers business entity setup (LLC, S-Corp), Apple Small Business Program, tax basics for app revenue, revenue tracking, when to hire, and financial planning for indie sustainability.

## How to Use

1. Identify what growth stage the user is at:
   - **Pre-launch**: store-growth-audit (seed the growth plan), press-media (prepare press kit), community-building (build anticipation)
   - **Just launched**: analytics-interpretation (baseline metrics), press-media (launch outreach)
   - **Growing**: store-signals (monthly loop), analytics-interpretation (optimize funnel), community-building (scale engagement)
   - **Established**: store-growth-audit (quarterly re-audit), indie-business (formalize operations), analytics-interpretation (advanced cohorts)
2. Read the relevant sub-skill's SKILL.md for detailed workflow
3. Ask clarifying questions about the user's app, audience, and current metrics
4. Provide actionable guidance tailored to their specific situation

Excerpt, first 3,580 characters of SKILL.md, verbatim from the audited commit. It is text from someone else’s repository, quoted so you can judge it before your agent reads it.

git clone https://github.com/rshankras/claude-code-apple-skills
git -C claude-code-apple-skills checkout 7fd70e317e5c

Works in

1. 2026-10-28
   ✓SAFE B 89 / 100

   first audit · source 7fd70e317e5c

Questions about growth

• github.com/rshankras/claude-code-apple-skills/tree/main/skills/g — the audited source at commit 7fd70e317e5c and every finding aboveObserved · 28 Oct 2026

Spotted something wrong? Report a correction · Methodology