23 Personal Brand Strategy Global

What the source does

• FilesystemNone observedNo reads or writes in the source
• NetworkNone observedNo outbound calls in the source
• ShellNone observedNo commands run in the source
• DependenciesPinnedNothing floats
• SecretsNone foundNo keys in source

Five audit layers

Gates applied: no behavioural pass.

Audit 0.4.1 · source sha d435c7de76d1 · 15 Oct 2026Report an issue or request a re-scan

• Publisherminhnv0807 GitHub userOwner of the repository this skill is read from
• Source folderminhnv0807/ai-business-skills/modules/personal-branding/en/23-personal-brand-strategy-globalThe exact folder we audited
• LicenceMITAs the repository states it
• Commit pinned for this verdictd435c7de76d1A new audit runs when the source changes
• Repository statusNot archivedLast push 32 days ago
• Sandboxed runNot runSkills are read, not executed; layer L4 is skipped

Its description: Use when a PERSONAL brand — founder, coach, or creator — needs a 12-month strategy: niche selection with Ikigai and a 3x3 matrix, positioning statement, a three-chapter story arc, four content pillars with 28 topics, a…

---
name: 23-personal-brand-strategy-global
description: "Use when a PERSONAL brand — founder, coach, or creator — needs a 12-month strategy: niche selection with Ikigai and a 3x3 matrix, positioning statement, a three-chapter story arc, four content pillars with 28 topics, a five-stage authority ladder, and a Q1 to Q4 growth plan. Trigger on 'personal brand strategy', 'founder brand plan', 'coach positioning', 'creator strategy', 'what niche should I own', 'I post constantly and nothing compounds'. Also use when the user has followers and no direction. Not for — a company brand, see `58-positioning-global` and `00-marketing-plan-global`; the context file this reads first, see `22-personal-brand-context-global`; turning it into revenue, see `27-personal-brand-monetize-global`."
metadata:
  version: 1.0.1
  category: strategy
license: MIT
triggers:
  - "personal brand strategy"
  - "global founder strategy"
  - "creator strategy"
  - "coach positioning"
  - "niche selection global"
related:
  - 22-personal-brand-context-global
  - 26-thought-leadership-content-global
  - 27-personal-brand-monetize-global
---

# Personal Brand Strategy (12-Month Plan) — Global

> "Personal brand isn't what you think you are — it's what others recognize you as when you're not in the room."
>
> This skill produces a complete 12-month plan: niche selection, positioning, story arc, content pillars, authority ladder, and a quarter-by-quarter growth roadmap. Read the context file from skill 22 first.

---

## Newbie section

### Who this skill is for

| Audience | Concrete example |
|----------|-----------------|
| Founder / CEO | Wants a 12-month plan to grow a personal brand alongside the company |
| Coach / Consultant | Needs a roadmap from "no one knows me" to "expert booked solid" |
| Creator / KOL | Wants strategic follower growth, not random posting |

### Who this skill is NOT for

- **Product marketing for a company** -> use skill `00-marketing-plan-global`
- **Agencies serving clients** -> use `20-client-intake-brief-global`
- **No personal context yet** -> run skill `22-personal-brand-context-global` first

### Before invoking

**Required:** the file `.agents/personal-brand-context-global.md` must exist — run skill 22 first. It contains niche, audience, north star, brand voice — skill 23 reads it so you don't re-answer.

### Troubleshooting

1. **"Context file not found"** -> run `skill 22-personal-brand-context-global` first
2. **"Niche too broad"** -> narrow with the 3x3 grid (see Niche Selection)
3. **"Don't know how to write story arc"** -> use the 3 fill-in prompts in Story Arc
4. **"12 months feels overwhelming"** -> focus Q1 only, review every quarter

---

## Step 0: Read context (skill 22)

Check whether `.agents/personal-brand-context-global.md` exists:

- **Yes** -> read fully, extract 4 essentials:
  1. **Niche** — chosen domain of expertise
  2. **Audience** — specific target persona
  3. **North Star** — 12-month goal
  4. **Monetization goal** — how the brand earns
- **No** -> ask the user to run `22-personal-brand-context-global` first.
  If they want to continue anyway, ask 3 minimum questions:
  1. What do you do, and what are you best at?
  2. What do you want to be known for?
  3. What is your goal for the next 12 months?

---

## Niche Selection Framework

### Personal Ikigai — 4 overlapping zones

```
        Passion (What do you love?)
              |
  Skill ------+------ Demand
(What are you      (What does the
 great at?)         market want?)
              |
        Uniqueness
   (What makes you different?)
```

**Strong niche = intersection of all 4 zones.** Missing one -> weak niche.

### 3x3 Grid — Choose niche from 9 candidates

**Step 1:** List 3 passions + 3 skills.

| | Skill 1: [___] | Skill 2: [___] | Skill 3: [___] |
|---|---|---|---|
| Passion 1: [___] | Niche A | Niche B | Niche C |
| Passion 2: [___] | Niche D | Niche E | Niche F |
| Passion 3: [___] | Niche G | Niche H | Niche I |

**Step 2:** Score each niche.

| Niche | Demand (1-5) | Uniqueness (1-5) | Total |
|-------|-------------|------------------|-------|
| A | ? | ? | ? |
| B | ? | ? | ? |
| ... | ... | ... | ... |

**Step 3:** Pick the top 1-2 niches with the highest score (minimum 6/10).

### Global niche examples (2025–2026)

> "A niche must be big enough to have an audience, small enough that you are the expert."

| Example niche | Demand | Notes |
|---------------|--------|-------|
| AI for SMBs (Western Europe) | 5 | Hot, but high competition |
| Healthcare marketing (US) | 4 | Small niche, fewer rivals, premium fees |
| Personal finance for Gen Z (US/UK) | 5 | Huge audience, multiple formats |
| B2B sales coaching (LATAM) | 3 | Narrow, high-ticket willingness |
| Content strategy for SaaS (global) | 3 | Emerging, still few specialists |
| Conversational English (SEA) | 4 | Constant demand, competitive |
| Startup team-building (global) | 3 | Founder audience, monetizes well |
| Cross-border ecommerce (EU/SEA) | 4 | 2025 trend, strong demand |
| Workplace mental health (US/EU) | 4 | Post-COVID growth |
| Personal finance for freelancers (global) | 3 | Small niche, high loyalty |

---

## Positioning Statement

### Formula

```
"I help [AUDIENCE] achieve [OUTCOME] through [UNIQUE METHOD] in [TIMELINE]."
```

### 3 real examples (international)

**Founder:**
> "I help early-stage SaaS founders reach 1,000 LinkedIn followers in 90 days
> using a systematic Build-in-Public framework."

**Coach:**
> "I help mid-level managers boost team performance by 30% in 6 months
> through 1:1 coaching combined with internal workshops."

**Creator:**
> "I help working Gen Z professionals master personal finance in 30 days
> through short-form videos that explain concepts with everyday examples."

### Positioning sanity check — 4 questions

| Question | Must be answerable |
|----------|--------------------|
| **Who?** | A specific audience (not "everyone") |
| **What problem?** | Clear pain point or desire |
| **Ho

Excerpt, first 6,000 characters of SKILL.md, verbatim from the audited commit. It is text from someone else’s repository, quoted so you can judge it before your agent reads it.

git clone https://github.com/minhnv0807/ai-business-skills
git -C ai-business-skills checkout d435c7de76d1

Works in

1. 2026-10-15
   ✓SAFE B 89 / 100

   first audit · source d435c7de76d1

Questions about 23 Personal Brand Strategy Global

• github.com/minhnv0807/ai-business-skills/tree/master/modules/per — the audited source at commit d435c7de76d1 and every finding aboveObserved · 15 Oct 2026

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