12 Landing Page Brief Global

What the source does

• FilesystemNone observedNo reads or writes in the source
• NetworkNone observedNo outbound calls in the source
• ShellNone observedNo commands run in the source
• DependenciesPinnedNothing floats
• SecretsNone foundNo keys in source

Five audit layers

Gates applied: no behavioural pass.

Audit 0.4.1 · source sha d435c7de76d1 · 15 Oct 2026Report an issue or request a re-scan

• Publisherminhnv0807 GitHub userOwner of the repository this skill is read from
• Source folderminhnv0807/ai-business-skills/skills/en/12-landing-page-brief-globalThe exact folder we audited
• LicenceMITAs the repository states it
• Commit pinned for this verdictd435c7de76d1A new audit runs when the source changes
• Repository statusNot archivedLast push 32 days ago
• Sandboxed runNot runSkills are read, not executed; layer L4 is skipped

Its description: Use when a NEW landing page, sales page, or single-product page has to be built — seven-section structure, one page one goal one CTA, copy per block, mobile-first rules, technical and speed requirements, tracking plan,…

---
name: 12-landing-page-brief-global
description: "Use when a NEW landing page, sales page, or single-product page has to be built — seven-section structure, one page one goal one CTA, copy per block, mobile-first rules, technical and speed requirements, tracking plan, A/B test plan, and a dropshipping single-product mode. Trigger on 'landing page brief', 'build a sales page', 'I need a landing page', 'brief for the dev', 'Shopify product page', 'what should go on the page'. Also use when ad traffic is ready and there is nowhere to send it. Not for — the ad copy pointing at the page, see `05-ad-copy-global`; the offer and its value stack, see `31-offer-design-global`; scoring a finished design, see `47-design-review-global`; coded email, see `49-html-email-template-global`."
metadata:
  version: 2.5.1
  category: content
  language: en
triggers:
  - "landing page brief"
  - "LP design brief"
  - "single product page"
  - "dropshipping LP"
  - "Shopify product page"
  - "landing page"
  - "lead capture page"
  - "sales page"
output: A .md file with a complete 7-section brief, copy templates, technical requirements, A/B test plan, and tracking plan
related:
  - product-marketing-context-global
  - 02-campaign-brief-global
  - 05-ad-copy-global
  - 09-customer-insight-global
  - 10-reverse-kpi-calc-global
  - 29-dropshipping-mastery-global
---

# Landing Page Brief (Global)

> 1 page = 1 goal = 1 CTA. No menus, no outbound links, no distractions.

---

## Information Gathering

Ask up to 4 questions:

1. **What product/service?** Brief description + price + target audience.
2. **What is the LP goal?** Lead capture (form), booking, purchase, signup?
3. **Primary traffic source?** Meta Ads, TikTok Ads, Google Ads, organic, or mixed?
4. **What assets exist?** Product photos/video, testimonials, social proof numbers?

---

## Core Principles

### 1 page — 1 goal — 1 CTA

| Principle | Explanation |
|-----------|-------------|
| Single goal | Each page serves one action: fill a form, book a call, or buy |
| No nav menu | Remove header navigation — prevents users leaving the page |
| No outbound links | Every link should anchor-scroll to the CTA, never link out |
| Mobile-first | 70%+ of paid-ad traffic is mobile globally — design mobile first |
| <3s load | First Contentful Paint < 1.5s, Largest Contentful Paint < 3s |
| Urgency element | Countdown, limited stock, deadline — always have at least one |

### Length by Device

| Device | Total page length | Avg reading time |
|--------|-------------------|------------------|
| Mobile | 6–8 scroll screens | 90–120 seconds |
| Desktop | 4–5 scroll screens | 60–90 seconds |

---

## 7-Section Structure

### Section 1 — Hero

**Goal:** Hook + deliver core value proposition within 5 seconds.

| Element | Requirement | Character limit |
|---------|-------------|-----------------|
| Headline | Clear benefit, not generic | 60 chars |
| Sub-headline | Short explanation of the benefit | 120 chars |
| Primary CTA | Verb + benefit, contrast color (#ff6b00) | 25 chars |
| Visual | Product image/video or result shot | 1 hero asset |
| Trust badge | Customer count, ratings, partner logos | 3–5 badges |

**Copy template:**

```
Headline: [Desired result] — [Time / condition]
  Example: "Clear skin in 4 weeks — without injections"

Sub-headline: [Method/product] helps [audience] [achieve result] without [main concern].
  Example: "Our deep-facial protocol helps busy professionals reclaim healthy skin without downtime."

CTA: [Verb] + [benefit]
  Example: "Book your free consultation"
```

---

### Section 2 — Problem (Pain Agitation)

**Goal:** Name the exact pain so the user thinks "Yes, that's me."

| Element | Requirement |
|---------|-------------|
| 3–5 pain points | Specific, in customer's own language |
| Consequences | What happens if unsolved? |
| Emotion | Empathy words: tired, anxious, frustrated, stuck |

**Template:**

```
"Are you struggling with any of these?"

- [Pain 1 — specific, situational]
- [Pain 2 — consequence of the problem]
- [Pain 3 — accompanying emotion]
- [Pain 4 — failed past attempts]

"If even one of these resonates — [product/service] is built for you."
```

---

### Section 3 — Solution (How it works)

**Goal:** Position the product/service as the answer to Section 2.

| Element | Requirement |
|---------|-------------|
| Solution intro | 2–3 short sentences |
| 3–4 process steps | Numbered: Step 1 → Step 2 → Step 3 → Result |
| Differentiators | 3 USPs vs competitors or old methods |
| Visual | Icons or images per step |

**Template:**

```
"How [solution] works:"

Step 1: [Customer action] → [Outcome of step]
Step 2: [Next action] → [Outcome of step]
Step 3: [Final action] → [End result]

Why we're different:
- [USP 1]: [Short explanation]
- [USP 2]: [Short explanation]
- [USP 3]: [Short explanation]
```

---

### Section 4 — Social Proof

**Goal:** Build trust through real results.

| Element | Requirement | Quantity |
|---------|-------------|---------|
| Testimonial | Real name, photo, specific result | 3–5 |
| Numbers | Total customers, avg rating, years experience | 3–4 stats |
| Partner logos | If B2B or with major brands | 4–6 logos |
| Before/After | Side-by-side result imagery | 2–3 pairs |
| Video review | Customer talking about experience | 1–2 videos |

**Testimonial template:**

```
"[Specific result with numbers]"
— [Name], [Role/Title], [City]
[Photo or avatar]
```

---

### Section 5 — Lead Form / Primary CTA

**Goal:** Convert. This is the most critical section.

| Element | Requirement |
|---------|-------------|
| Form headline | Restate benefit + add urgency |
| Form fields | Min: Name + Phone (2 fields). Max: + Email + 1 optional |
| CTA button | Contrast color (#ff6b00), large, high-contrast |
| Reassurance | "Information is private" or "Free consult, no obligation" |
| Urgency | Countdown timer or "[X] slots left this month" |

**Form rules:**

- Mobile: form spans full screen width
- Each field has a cl

Excerpt, first 6,000 characters of SKILL.md, verbatim from the audited commit. It is text from someone else’s repository, quoted so you can judge it before your agent reads it.

git clone https://github.com/minhnv0807/ai-business-skills
git -C ai-business-skills checkout d435c7de76d1

Works in

1. 2026-10-15
   ✓SAFE B 89 / 100

   first audit · source d435c7de76d1

Questions about 12 Landing Page Brief Global

• github.com/minhnv0807/ai-business-skills/tree/master/skills/en/1 — the audited source at commit d435c7de76d1 and every finding aboveObserved · 15 Oct 2026

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