23 Personal Brand Strategy

What the source does

• FilesystemNone observedNo reads or writes in the source
• NetworkNone observedNo outbound calls in the source
• ShellNone observedNo commands run in the source
• DependenciesPinnedNothing floats
• SecretsNone foundNo keys in source

Five audit layers

Gates applied: no behavioural pass.

Audit 0.4.1 · source sha d435c7de76d1 · 15 Oct 2026Report an issue or request a re-scan

• Publisherminhnv0807 GitHub userOwner of the repository this skill is read from
• Source folderminhnv0807/ai-business-skills/modules/personal-branding/vi/23-personal-brand-strategyThe exact folder we audited
• LicenceMITAs the repository states it
• Commit pinned for this verdictd435c7de76d1A new audit runs when the source changes
• Repository statusNot archivedLast push 32 days ago
• Sandboxed runNot runSkills are read, not executed; layer L4 is skipped

Its description: Dung khi mot CA NHAN — founder, coach, creator — can chien luoc thuong hieu ca nhan 12 thang: chon niche, positioning statement ca nhan, story arc 3 chuong, 4 content pillar, thang authority 5 nac va lo trinh tang…

---
name: 23-personal-brand-strategy
description: "Dung khi mot CA NHAN — founder, coach, creator — can chien luoc thuong hieu ca nhan 12 thang: chon niche, positioning statement ca nhan, story arc 3 chuong, 4 content pillar, thang authority 5 nac va lo trinh tang truong theo quy. Doc file context tu skill 22 truoc khi viet. Kich hoat khi user nhac 'chien luoc personal brand', 'dinh vi ca nhan', 'chon niche', 'content pillar ca nhan', 'story arc', 'founder positioning', 'toi nen noi ve chu de gi', 'xay hinh anh chuyen gia'. Khong dung cho — dinh vi cho DOANH NGHIEP hay san pham thi dung skill 58-positioning; ke hoach marketing cong ty thi dung skill 00-ke-hoach-mkt; tao file context ca nhan lan dau thi chay skill 22-personal-brand-context truoc."
metadata:
  version: 1.0.1
  category: strategy
license: MIT
triggers:
  - "chien luoc personal brand"
  - "dinh vi ca nhan"
  - "niche selection"
  - "content pillar ca nhan"
  - "story arc"
  - "founder positioning"
  - "coach positioning"
  - "creator positioning"
related:
  - 22-personal-brand-context
  - 26-thought-leadership-content
  - 09-insight-khach-hang
  - 17-pricing-strategy
---

# Personal Brand Strategy (12-Month Plan)

> "Thuong hieu ca nhan khong phai ve ban NGHI ban la ai — ma la ve nguoi khac NHAN RA ban la ai khi ban khong co mat."
>
> Skill nay tao chien luoc 12 thang day du: chon niche, dinh vi, story arc, content pillars, authority ladder, va growth plan theo tung quy. Doc context file tu skill 22 truoc khi bat dau.

---

## Cho nguoi moi (Newbie section)

### Skill nay danh cho ai?

| Doi tuong | Vi du cu the |
|-----------|-------------|
| Founder / CEO | Muon ke hoach 12 thang xay thuong hieu ca nhan song song cong ty |
| Coach / Consultant | Muon lo trinh tu "chua ai biet" → "expert duoc moi noi" |
| Creator / KOL | Muon tang follower co chien luoc, khong phai dang dai |

### Skill nay KHONG danh cho ai?

- **Marketing san pham doanh nghiep** → Dung skill `00-ke-hoach-mkt` thay the
- **Agency lam cho khach hang** → Dung `20-brief-client-intake`
- **Chua co context ca nhan** → Chay skill `22-personal-brand-context` truoc

### Truoc khi go command

**Bat buoc:** Phai co file `.agents/personal-brand-context.md` — chay skill 22 truoc.
File nay chua niche, audience, north star, brand voice — skill 23 doc de khong hoi lai.

### Khi gap loi — troubleshooting

1. **"Khong tim thay context file"** → Chay `skill 22-personal-brand-context` truoc
2. **"Niche qua rong"** → Thu hep bang 3x3 grid (xem phan Niche Selection)
3. **"Khong biet viet story arc"** → Dung 3 prompts fill-in o phan Story Arc
4. **"12 thang dai qua, khong biet bat dau"** → Tap trung Q1 truoc, review moi quy

---

## Buoc 0: Doc context (skill 22)

Kiem tra co file `.agents/personal-brand-context.md` khong:

- **Co** → Doc toan bo, extract 4 thong tin chinh:
  1. **Niche** — linh vuc chuyen mon da chon
  2. **Audience** — doi tuong muc tieu ca nhan
  3. **North Star** — muc tieu 12 thang
  4. **Monetization goal** — cach kiem tien tu brand
- **Khong co** → De nghi user chay skill `22-personal-brand-context` truoc.
  Neu user muon tiep tuc, hoi 3 cau toi thieu:
  1. Ban lam gi va gioi gi nhat?
  2. Ban muon nguoi khac biet den ban vi dieu gi?
  3. Muc tieu 12 thang toi la gi?

---

## Niche Selection Framework

### Ikigai ca nhan — 4 vung giao

```
        Passion (Ban thich gi?)
              |
  Skill ------+------ Demand
(Ban gioi gi?)       (Thi truong can gi?)
              |
        Uniqueness
    (Ban khac gi doi thu?)
```

**Niche tot = giao diem cua 4 vung.** Thieu 1 vung → niche yeu.

### 3x3 Grid — Chon niche tu 9 ung vien

**Buoc 1:** Liet ke 3 passion + 3 skill

| | Skill 1: [___] | Skill 2: [___] | Skill 3: [___] |
|---|---|---|---|
| Passion 1: [___] | Niche A | Niche B | Niche C |
| Passion 2: [___] | Niche D | Niche E | Niche F |
| Passion 3: [___] | Niche G | Niche H | Niche I |

**Buoc 2:** Cham diem tung niche

| Niche | Demand (1-5) | Uniqueness (1-5) | Tong |
|-------|-------------|------------------|------|
| A | ? | ? | ? |
| B | ? | ? | ? |
| ... | ... | ... | ... |

**Buoc 3:** Chon top 1-2 niche co tong cao nhat (toi thieu 6/10).

### VN context

> "Niche phai du lon de co audience, du nho de ban la expert."

| Niche vi du (VN 2025-2026) | Demand | Ghi chu |
|----------------------------|--------|---------|
| AI ung dung cho SME | 5 | Hot nhat, nhung canh tranh cao |
| Marketing cho phong kham | 4 | Niche nho, it doi thu, gia cao |
| Tai chinh ca nhan Gen Z | 5 | Audience lon, nhieu format |
| Coaching ban hang B2B | 3 | Niche hep nhung san sang tra gia cao |
| Content strategy cho SaaS VN | 3 | Moi noi, it nguoi lam |
| Day tieng Anh giao tiep | 4 | Luon co nhu cau, canh tranh |
| Xay dung doi nhom startup | 3 | Founder audience, monetize tot |
| E-commerce cross-border | 4 | Xu huong 2025, nhieu nguoi can |
| Suc khoe tinh than workplace | 4 | Tang manh hau COVID |
| Personal finance cho freelancer | 3 | Niche nho, loyalty cao |

---

## Positioning Statement

### Formula

```
"Toi giup [AUDIENCE] dat [OUTCOME] thong qua [UNIQUE METHOD] trong [TIMELINE]."
```

### 3 vi du thuc te VN

**Founder:**
> "Toi giup founder startup Viet dat 1000 nguoi theo doi LinkedIn trong 90 ngay
> thong qua phuong phap 'Build in Public' co he thong."

**Coach:**
> "Toi giup quan ly cap trung tang 30% hieu suat doi nhom trong 6 thang
> thong qua mo hinh coaching 1-1 ket hop workshop noi bo."

**Creator:**
> "Toi giup nguoi di lam Gen Z hieu tai chinh ca nhan trong 30 ngay
> thong qua series video ngan giai thich bang vi du doi thuong."

### Kiem tra positioning — 4 cau hoi

| Cau hoi | Phai tra loi duoc |
|---------|-------------------|
| **Ai?** | Audience cu the (khong phai "moi nguoi") |
| **Van de gi?** | Pain point / mong muon ro rang |
| **Cach nao?** | Phuong phap / approach doc dao cua ban |
| **Khac gi?** | Diem khac biet so voi 3-5 nguoi cung lam |

Neu chua tra loi du 4 cau → chua san sang dinh vi. Quay lai Niche Selection.

---

## Story Arc 3 

Excerpt, first 6,000 characters of SKILL.md, verbatim from the audited commit. It is text from someone else’s repository, quoted so you can judge it before your agent reads it.

git clone https://github.com/minhnv0807/ai-business-skills
git -C ai-business-skills checkout d435c7de76d1

Works in

1. 2026-10-15
   ✓SAFE B 89 / 100

   first audit · source d435c7de76d1

Questions about 23 Personal Brand Strategy

• github.com/minhnv0807/ai-business-skills/tree/master/modules/per — the audited source at commit d435c7de76d1 and every finding aboveObserved · 15 Oct 2026

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