22 Personal Brand Context

What the source does

• FilesystemNone observedNo reads or writes in the source
• NetworkNone observedNo outbound calls in the source
• ShellNone observedNo commands run in the source
• DependenciesPinnedNothing floats
• SecretsNone foundNo keys in source

Five audit layers

Gates applied: no behavioural pass.

Audit 0.4.1 · source sha d435c7de76d1 · 15 Oct 2026Report an issue or request a re-scan

• Publisherminhnv0807 GitHub userOwner of the repository this skill is read from
• Source folderminhnv0807/ai-business-skills/modules/personal-branding/vi/22-personal-brand-contextThe exact folder we audited
• LicenceMITAs the repository states it
• Commit pinned for this verdictd435c7de76d1A new audit runs when the source changes
• Repository statusNot archivedLast push 32 days ago
• Sandboxed runNot runSkills are read, not executed; layer L4 is skipped

Its description: Dung khi bat dau xay thuong hieu CA NHAN cho mot con nguoi cu the — founder, coach, creator: skill nay tao file .agents/personal-brand-context.md gom dinh vi ca nhan, niche, story arc, content pillar, chan dung nguoi…

---
name: 22-personal-brand-context
description: "Dung khi bat dau xay thuong hieu CA NHAN cho mot con nguoi cu the — founder, coach, creator: skill nay tao file .agents/personal-brand-context.md gom dinh vi ca nhan, niche, story arc, content pillar, chan dung nguoi theo doi, brand voice, visual identity va kho anh reference. Chay MOT LAN truoc moi skill personal brand 23-28. Kich hoat khi user nhac 'thuong hieu ca nhan', 'personal brand', 'ho so ca nhan', 'founder context', 'coach context', 'creator context', 'muon xay hinh anh ca nhan', 'bat dau lam personal brand'. Khong dung cho — thuong hieu DOANH NGHIEP hoac san pham thi dung skill product-marketing-context; dinh vi cong ty tren thi truong thi dung skill 58-positioning."
metadata:
  version: 1.1.1
  category: foundation
license: MIT
triggers:
  - "thiet lap personal brand"
  - "context thuong hieu ca nhan"
  - "ho so ca nhan"
  - "dinh vi ca nhan"
  - "founder context"
  - "coach context"
  - "creator context"
  - "ICP cho ca nhan"
  - "anh reference ca nhan"
  - "visual identity ca nhan"
related:
  - product-marketing-context
  - 23-personal-brand-strategy
  - 24-ai-avatar-production
---

# Personal Brand Context (Foundation Skill)

> **Day la foundation skill cho THUONG HIEU CA NHAN** — chay TRUOC moi skill personal brand khac (23-28). Tao file `.agents/personal-brand-context.md` chua thong tin goc ve con nguoi, dinh vi, story, audience, voice — de cac skill khac khong phai hoi lai.
>
> **Song song voi `product-marketing-context`:** Skill kia phuc vu san pham/dich vu, skill nay phuc vu CON NGUOI — founder, coach, creator.

---

## Cho nguoi moi (Newbie section)

### Ai nen dung skill nay?

| Doi tuong | Vi du cu the |
|-----------|-------------|
| Founder / CEO | Muon xay thuong hieu ca nhan song song cong ty |
| Coach / Consultant | Muon dinh vi chuyen gia, ban khoa hoc / dich vu tu van |
| Creator / KOL | Muon phat trien kenh noi dung, tang follower, monetize |

### Ai KHONG nen dung skill nay?

- **Brand cong ty / san pham** → Dung `product-marketing-context` thay the
- **Agency lam cho khach hang** → Dung `20-brief-client-intake` de thu thap input
- **Nguoi chua biet minh muon xay personal brand** → Can brainstorm truoc, chua can context file

### Doc nhanh 30 giay

Skill nay tao 1 file goc (`.agents/personal-brand-context.md`) voi 13+ sections mo ta BAN LA AI trong goc nhin marketing, gom ca kho asset hinh anh de cac skill design/avatar biet anh nao dung lam style, mat, logo, palette. Tat ca skill personal brand khac (23-28) se doc file nay truoc khi lam viec — giong nhu "ho so y te" ma moi bac si doc truoc khi kham.

### 3 loi thuong gap

1. **Viet qua chung chung** — "Toi giup nguoi khac thanh cong" → Can cu the: giup AI, giup CEO nho, giup gi?
2. **Tron brand ca nhan voi brand cong ty** — Audience cua BAN khac audience cua SAN PHAM cong ty
3. **Bo qua story arc** — Khong ai nho nguoi chi noi "toi gioi X" — nguoi ta nho HANH TRINH

---

## Vi sao can skill nay?

**Truoc khi co file nay**, moi lan dung 1 skill personal brand:
- AI hoi lai: Ban la ai? Lam gi? Noi voi ai? Giong dieu the nao?
- Lap di lap lai 5-6 cau hoi co ban moi session
- Cac skill khac nhau cho ra output khong nhat quan (skill nay noi giong casual, skill kia noi giong formal)

**Sau khi co file `.agents/personal-brand-context.md`:**
- Tra loi 1 lan, tat ca skill doc chung 1 file
- Brand voice nhat quan xuyen suot
- Anh reference, face reference, logo, palette duoc ghi ro vai tro
- Story arc duoc giu nguyen, khong bi bien dang qua cac skill
- Tiet kiem 70% thoi gian setup moi session

---

## Luong hoat dong

```
Buoc 1: Kiem tra file hien co
    |
    |-- Co file → Hoi user muon cap nhat section nao
    |-- Khong co → Buoc 2
    |
Buoc 2: Chon variant (Founder / Coach / Creator)
    |
Buoc 3: Thu thap thong tin theo variant
    |
Buoc 4: Tao file `.agents/personal-brand-context.md`
```

---

## Buoc 1: Kiem tra file hien co

Kiem tra co file `.agents/personal-brand-context.md` khong.

**Neu co:**
- Doc file va tom tat noi dung hien co
- Hoi user muon cap nhat section nao
- Chi thu thap thong tin cho section do — KHONG lam lai tu dau

**Neu khong co — chuyen sang Buoc 2.**

---

## Buoc 2: Chon variant

Hoi user 1 cau: **"Ban la Founder/CEO, Coach/Consultant, hay Creator/KOL?"**

### Bang chon variant

| Variant | File | Phu hop voi | Dac biet co |
|---------|------|------------|-------------|
| **Founder** | `variants/01-founder.md` | CEO, Co-founder, Founder startup/SME | Section "Conflict brand ca nhan vs cong ty" |
| **Coach** | `variants/02-coach.md` | Coach, Consultant, Mentor, Trainer | Section "Phuong phap doc quyen" + "Hoc vien thanh cong" |
| **Creator** | `variants/03-creator.md` | YouTuber, TikToker, KOL, Blogger | Section "Niche giai tri/giao duc/lifestyle" + "Brand deal floor price" |

### Logic detect

```
1. User noi ro (VD: "toi la founder") → Load variant tuong ung
2. User mo ho (VD: "toi day marketing online") → Hoi: "Ban day nhu Coach 1-1/khoa hoc, hay lam content nhu Creator?"
3. User lam nhieu vai (VD: "vua la founder vua lam content") → Chon variant CHINH + ghi chu vai phu
```

---

## Buoc 3: Thu thap thong tin theo variant

Sau khi chon variant, doc file variant tuong ung trong `variants/` va di qua tung section:

1. **Giai thich ngan** — Section nay ghi nhan gi, vi sao quan trong
2. **Hoi 1-3 cau** — Tung section mot, KHONG hoi het 1 luc
3. **Xac nhan** — Doc lai, user confirm
4. **Chuyen section tiep**

**Luu y quan trong:**
- Moi variant co 13-15 sections (10 sections chung + Visual Asset Inventory + 2-4 sections dac biet)
- Section Visual Asset Inventory bat buoc ghi ro anh nao la style ref, face ref, logo, palette, background
- Sections 1-10 giong nhau ve cau truc nhung KHAC ve noi dung goi y
- Sections 11+ la sections DUY NHAT cho tung variant

Xem chi tiet tung variant:
- `variants/01-founder.md` — 14 sections (them: Visual Asset Inventory + Conflict brand ca nhan vs cong ty)
- `variants/02-coach.md` — 15 sections (them: Visu

Excerpt, first 6,000 characters of SKILL.md, verbatim from the audited commit. It is text from someone else’s repository, quoted so you can judge it before your agent reads it.

1. 2026-10-15
   ✓SAFE B 89 / 100

   first audit · source d435c7de76d1

Questions about 22 Personal Brand Context

• github.com/minhnv0807/ai-business-skills/tree/master/modules/per — the audited source at commit d435c7de76d1 and every finding aboveObserved · 15 Oct 2026

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