22 Personal Brand Context Global

What the source does

• FilesystemNone observedNo reads or writes in the source
• NetworkNone observedNo outbound calls in the source
• ShellNone observedNo commands run in the source
• DependenciesPinnedNothing floats
• SecretsNone foundNo keys in source

Five audit layers

Gates applied: no behavioural pass.

Audit 0.4.1 · source sha d435c7de76d1 · 15 Oct 2026Report an issue or request a re-scan

• Publisherminhnv0807 GitHub userOwner of the repository this skill is read from
• Source folderminhnv0807/ai-business-skills/modules/personal-branding/en/22-personal-brand-context-globalThe exact folder we audited
• LicenceMITAs the repository states it
• Commit pinned for this verdictd435c7de76d1A new audit runs when the source changes
• Repository statusNot archivedLast push 32 days ago
• Sandboxed runNot runSkills are read, not executed; layer L4 is skipped

Its description: Use when starting work on a PERSONAL brand — a founder, coach, or creator, not a company: creates `.agents/personal-brand-context-global.md` covering story, expertise, audience, positioning, platforms, visual identity,…

---
name: 22-personal-brand-context-global
description: "Use when starting work on a PERSONAL brand — a founder, coach, or creator, not a company: creates `.agents/personal-brand-context-global.md` covering story, expertise, audience, positioning, platforms, visual identity, and the asset inventory of style refs, face refs, logo, palette, and background, with region variants for US, EU, SEA, and LATAM. Skills 23 to 28 read it first. Trigger on 'personal brand setup', 'set up my founder brand', 'coach personal brand context', 'creator profile setup', 'the AI does not know my story', 'build my personal brand from zero'. Not for — a company or product brand, see `00-marketing-plan-global` and `product-marketing-context-global`; the 12-month strategy built on this, see `23-personal-brand-strategy-global`."
metadata:
  version: 1.1.1
  category: foundation
license: MIT
triggers:
  - "global personal brand"
  - "international personal brand"
  - "US founder brand"
  - "EU coach brand"
  - "creator economy global"
  - "personal brand reference image"
  - "personal visual identity"
related:
  - product-marketing-context-global
  - 23-personal-brand-strategy-global
  - 24-ai-avatar-production-global
---

# Personal Brand Context (Global Foundation)

> **Foundation skill for the GLOBAL personal brand cluster** — runs BEFORE every other global PB skill (23-28). Creates `.agents/personal-brand-context-global.md` with personal positioning, niche, story arc, content pillars, audience, voice, monetization tuned to a specific region.
>
> **Parallel to `product-marketing-context-global`:** That one serves PRODUCTS; this one serves PEOPLE — founders, coaches, creators going international.

---

## For newbies

### Who is this skill for?

| Audience | Concrete example |
|----------|------------------|
| Founder / CEO going global | Building thought leadership outside home market |
| Coach / Consultant selling internationally | English-speaking course buyers, global cohorts |
| Creator / KOL with global audience | Targeting US/EU viewers, brand deals in USD/EUR |
| Agency onboarding international personal brand client | Need region-tagged context once, reuse everywhere |

### Who is this NOT for?

- **Vietnam-only personal brand** -> Use `22-personal-brand-context` (VN foundation) instead
- **Company / product brand** -> Use `product-marketing-context-global`
- **Single piece of content** -> Use `05-ad-copy-global` or `04-script-video-global` directly
- **Person who has not decided to build a personal brand yet** -> Brainstorm first; no context file needed yet

### 30-second pre-read

This skill produces ONE region-tagged file (`.agents/personal-brand-context-global.md`) with 13+ sections describing WHO YOU ARE in marketing terms, including which images/assets are style refs, face refs, logos, palettes, and backgrounds. Pick 1 of 4 region variants (US/EU/SEA/LATAM) — the variant tunes currency, primary platforms, regulations, cultural defaults, and gives examples for ALL THREE audience types (founder/coach/creator) inside ONE file. Every other PB skill (23-28) reads this file before working — like a medical chart every doctor reads first.

### 3 common errors

1. **Picking variant by passport, not by audience** — A Vietnamese founder selling SaaS to US enterprise should pick US variant, NOT SEA. Pick by where YOUR AUDIENCE lives.
2. **Mixing audience role inside a region** — Each region variant covers ALL three audience types (founder/coach/creator) but you must declare ONE primary role per file. Multi-role -> pick MAIN role + note secondary.
3. **Skipping story arc** — No one remembers "I am good at X". They remember the JOURNEY. Section 5 is the most under-written and most important.

---

## Why do you need this skill?

**Without this file**, every PB skill has to re-ask: Who are you? What region? What audience? What voice? What story? Repetitive, slow, inconsistent across skills.

**With `.agents/personal-brand-context-global.md`:**
- Answer ONCE at brand setup
- Every PB skill reads it automatically -> straight to work
- Region defaults (currency, platforms, regulations) propagate everywhere
- Reference images, face refs, logos, palettes, and backgrounds are labeled once and reused correctly
- Story arc + brand voice stay consistent across content, ads, AI avatar, scripts
- Save ~70% of session-setup time

---

## Workflow

```
Step 1: Check existing file
    |-- exists  -> ask which section to update
    |-- missing -> Step 2
Step 2: Choose region variant (US / EU / SEA / LATAM)
Step 3: Declare primary role (Founder / Coach / Creator)
Step 4: Collect info per variant (13+ sections, role-specific defaults)
Step 5: Create file `.agents/personal-brand-context-global.md`
```

---

## Step 1: Check existing file

Check whether `.agents/personal-brand-context-global.md` already exists.

- **If it exists** -> read the file, summarize, ask user which section to update. Only collect info for that section.
- **If it does not exist** -> proceed to Step 2.

---

## Step 2: Choose region variant

Ask the user one question: **"Which region is your PRIMARY audience: US, EU, SEA, or LATAM?"**

### Decision tree

```
Where does your PRIMARY audience live?
    |-- North America (USA, Canada)
    |       --> 01-us.md    (USD, FTC, LinkedIn/X/TikTok/YouTube)
    |-- European Union (UK, DE, FR, ES, IT, NL, etc.)
    |       --> 02-eu.md    (EUR, GDPR + EU AI Act, LinkedIn/Substack/Instagram)
    |-- Southeast Asia EXCEPT Vietnam (SG, MY, ID, TH, PH)
    |       --> 03-sea.md   (USD/local, PDPA, LinkedIn/TikTok/LINE)
    |-- Latin America (BR, MX, AR, CO, CL)
    |       --> 04-latam.md (USD/local, LGPD, WhatsApp/Instagram/TikTok)
    |-- Vietnam only
    |       --> Use `22-personal-brand-context` (VN foundation)
    |-- Multi-region
            --> Pick LARGEST audience as primary; note secondary in section 12
```

### Detection logic

1. User says explicitly ("my audience is US founders") -> load matching variant
2. Use

Excerpt, first 6,000 characters of SKILL.md, verbatim from the audited commit. It is text from someone else’s repository, quoted so you can judge it before your agent reads it.

1. 2026-10-15
   ✓SAFE B 89 / 100

   first audit · source d435c7de76d1

Questions about 22 Personal Brand Context Global

• github.com/minhnv0807/ai-business-skills/tree/master/modules/per — the audited source at commit d435c7de76d1 and every finding aboveObserved · 15 Oct 2026

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