17 Pricing Strategy Global

What the source does

• FilesystemNone observedNo reads or writes in the source
• NetworkNone observedNo outbound calls in the source
• ShellNone observedNo commands run in the source
• DependenciesPinnedNothing floats
• SecretsNone foundNo keys in source

Five audit layers

Gates applied: no behavioural pass.

Audit 0.4.1 · source sha d435c7de76d1 · 15 Oct 2026Report an issue or request a re-scan

• Publisherminhnv0807 GitHub userOwner of the repository this skill is read from
• Source folderminhnv0807/ai-business-skills/skills/en/17-pricing-strategy-globalThe exact folder we audited
• LicenceMITAs the repository states it
• Commit pinned for this verdictd435c7de76d1A new audit runs when the source changes
• Repository statusNot archivedLast push 32 days ago
• Sandboxed runNot runSkills are read, not executed; layer L4 is skipped

Its description: Use when a price has to be set or changed — value-based pricing, anchoring, charm pricing, decoy tiers, good-better-best packaging, discount policy, and margin math, with currency psychology for US, EU, SEA, and LATAM…

---
name: 17-pricing-strategy-global
description: "Use when a price has to be set or changed — value-based pricing, anchoring, charm pricing, decoy tiers, good-better-best packaging, discount policy, and margin math, with currency psychology for US, EU, SEA, and LATAM plus dropshipping markup and BE-ROAS. Trigger on 'pricing strategy', 'how much should I charge', 'should I raise prices', 'price tiers', 'customers say it is too expensive', 'dropshipping markup'. Also use when the product is not selling and the user suspects price is the reason. Not for — bonuses, guarantee, and value stack around the price, see `31-offer-design-global`; persuasion beyond price, see `16-marketing-psychology-global`; ad budget math, see `10-reverse-kpi-global`."
metadata:
  version: 1.0.1
  category: strategy
license: MIT
triggers:
  - "pricing strategy"
  - "price positioning"
  - "charm pricing"
  - "pricing psychology"
  - "dropshipping markup"
related:
  - product-marketing-context-global
  - 16-marketing-psychology-global
  - 29-dropshipping-mastery-global
  - references/global-currency-pricing
---

# Pricing Strategy (Global)

> Price is the most leveraged decision in marketing. A 1% price increase typically yields a 10%+ profit improvement (Bain). Currency psychology, decimal conventions, and installment culture differ HUGELY by region.

---

## For newbies

### Who is this skill for?

| Audience | Concrete example |
|----------|------------------|
| Founder setting initial pricing | First product launch, no historical data |
| DTC brand optimizing pricing page | Already selling, want to lift conversion or margin |
| SaaS deciding tier structure | Free / Pro / Enterprise; monthly vs annual |
| Dropshipper calculating markup | Importing from supplier, selling DTC |
| Service business packaging offers | Coaching, consulting, agency retainers |

### Who is this NOT for?

- **Vietnam-only pricing** -> Use `17-pricing-strategy` (VN skill) — covers VND psychology
- **Already at scale with strong data team** -> You probably have proprietary models; this skill gives you starting frameworks

### 30-second pre-read

This skill produces ONE pricing strategy file with 7 components: pricing model selection, price ladder design (3-5 tiers), charm/anchor/decoy mechanics, break-even analysis, competitor benchmarking, A/B test plan, and pricing page layout. Pick 1 of 4 region variants — the variant tunes currency formatting, decimal convention, charm pricing styles, and installment culture.

### 3 common errors

1. **Using US charm pricing in EU** -> EU shoppers see `$9.99` as "American" not "low" — feels foreign
2. **Ignoring installment culture in LATAM** -> "BRL 1,200 to MXN 8,000" pricing flops without "12x R$100" or "8 cuotas sin intereses"
3. **Underpricing dropship products** -> 2x markup leaves no room for ad spend; need 3-5x minimum

---

## Why do you need this skill?

Without pricing strategy:
- Charm formatting wrong for region -> "feels off" -> conversion drop
- No anchor -> middle tier doesn't feel like value -> wrong tier wins
- No installment option in LATAM -> abandoned cart 60%+
- Dropship markup too thin -> can't afford ads -> stalls
- No charm psychology in B2C -> leaving money on the table

Pick the right region defaults, apply proven frameworks, layer on dropshipping math when relevant.

---

## Workflow

```
Step 0: Check global context file
    |-- exists -> read product / customer / region info
    |-- missing -> suggest user run product-marketing-context-global first
Step 1: Pick region variant (US / EU / SEA / LATAM)
Step 2: Choose pricing model (One-time / Subscription / Tiered / Bundle / Freemium / Pay-as-you-go)
Step 3: If dropshipping product -> apply markup math (this file, see below)
Step 4: Design price ladder (3-tier with charm + anchor + decoy)
Step 5: Calculate break-even
Step 6: Compare with 2-3 competitors
Step 7: Write pricing page copy + A/B test plan
```

---

## Step 0: Check global context

Check `.agents/product-marketing-context-global.md`:
- **Yes** -> Read product, customer, region. Do NOT re-ask.
- **No** -> Suggest running `product-marketing-context-global` first.

---

## Step 1: Pick region variant

Ask: **"Which is your PRIMARY region: US, EU, SEA, or LATAM?"**

```
Where do you primarily sell?
    |-- US / Canada            --> 01-us.md    (USD, charm $9.99, monthly subs)
    |-- EU / EEA / UK          --> 02-eu.md    (EUR, charm EUR 9,99, VAT-inclusive)
    |-- Southeast Asia         --> 03-sea.md   (SGD/MYR/IDR/THB/PHP, discount-heavy)
    |-- Latin America          --> 04-latam.md (BRL/MXN/ARS, parcelado / cuotas common)
    |-- Vietnam only           --> Use `17-pricing-strategy` (VN skill)
```

---

## Step 2: Pricing models

| Model | Best for | Examples |
|-------|---------|---------|
| **One-time** | Physical products, courses | T-shirt, ebook, lifetime license |
| **Subscription** | Recurring value, software | SaaS, streaming, gym, supplement |
| **Tiered** | Differentiated buyers | SaaS Free/Pro/Enterprise |
| **Bundle** | Bigger AOV, perceived savings | Spa package, software bundle |
| **Freemium** | Large funnel, low conversion | Slack, Zoom, Notion |
| **Pay-as-you-go** | Variable usage | Cloud, API, AWS |
| **Hybrid** | Combination of models | Subscription + add-on usage credits |

---

## Step 3: DROPSHIPPING MARKUP MATH (CRITICAL)

> **This section applies only if you're sourcing products from suppliers (AliExpress, Spocket, CJDropshipping, etc.) and reselling DTC.**

### The 3-5x markup rule

Dropshipping requires HIGH markup because:
- Ad spend is ~40-60% of revenue (paid acquisition is your only growth channel)
- Returns/refunds: 5-10% loss
- Payment processing: 2-3% per transaction
- Platform fees (Shopify): 1-2%
- Customs/duties (if cross-border): 5-15%

**If your markup is only 2x cost, you have ZERO budget for ads.** You need 3-5x minimum.

### The math

```
Cost from supplier:    USD 5.00
Shipping to customer:  USD 3.00
Total cost:         

Excerpt, first 6,000 characters of SKILL.md, verbatim from the audited commit. It is text from someone else’s repository, quoted so you can judge it before your agent reads it.

git clone https://github.com/minhnv0807/ai-business-skills
git -C ai-business-skills checkout d435c7de76d1

Works in

1. 2026-10-15
   ✓SAFE B 89 / 100

   first audit · source d435c7de76d1

Questions about 17 Pricing Strategy Global

• github.com/minhnv0807/ai-business-skills/tree/master/skills/en/1 — the audited source at commit d435c7de76d1 and every finding aboveObserved · 15 Oct 2026

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