15 Social Listening Global

What the source does

• FilesystemNone observedNo reads or writes in the source
• NetworkNone observedNo outbound calls in the source
• ShellNone observedNo commands run in the source
• DependenciesPinnedNothing floats
• SecretsNone foundNo keys in source

Five audit layers

Gates applied: no behavioural pass.

Audit 0.4.1 · source sha d435c7de76d1 · 15 Oct 2026Report an issue or request a re-scan

• Publisherminhnv0807 GitHub userOwner of the repository this skill is read from
• Source folderminhnv0807/ai-business-skills/skills/en/15-social-listening-globalThe exact folder we audited
• LicenceMITAs the repository states it
• Commit pinned for this verdictd435c7de76d1A new audit runs when the source changes
• Repository statusNot archivedLast push 32 days ago
• Sandboxed runNot runSkills are read, not executed; layer L4 is skipped

Its description: Use when the user wants to monitor what is being said about the brand, competitors, and the category — channels and keywords to track, sentiment scoring, weekly and monthly listening reports, brand health metrics, early…

---
name: 15-social-listening-global
description: "Use when the user wants to monitor what is being said about the brand, competitors, and the category — channels and keywords to track, sentiment scoring, weekly and monthly listening reports, brand health metrics, early crisis detection, and content opportunities pulled from real conversations. Trigger on 'social listening', 'brand monitoring', 'sentiment analysis', 'what are people saying about us', 'track our mentions', 'monitor competitors online'. Also use when the user spotted a bad comment thread and wants to know if it is spreading. Not for — responding to a crisis already underway, see `66-crisis-playbook-global`; competitor strategy teardown, see `08-competitor-research-global`; auditing your own posts, see `39-content-audit-global`."
metadata:
  version: 2.5.1
  category: operations
  language: en
triggers:
  - "social listening"
  - "brand monitoring"
  - "sentiment analysis"
  - "crisis management"
  - "online reputation"
  - "trend tracking"
  - "competitor monitoring"
output: A .md plan covering monitored channels, weekly/monthly reports, crisis response workflow, and brand health metrics
related:
  - 08-competitor-research-global
  - 09-customer-insight-global
  - 13-data-analysis-global
  - 07-marketing-report-global
---

# Social Listening & Monitoring (Global)

> Listen before you speak. Understand what customers are saying, how they feel, and where the market is headed — before competitors do.

---

## Information Gathering

Ask up to 4 questions:

1. **Brand / product?** Brand name, primary product names, founder name (if personal brand).
2. **Main competitors?** List 2–3 direct competitors to monitor.
3. **Current concern?** Bad reviews? Trend tracking? Competitor watch?
4. **Most important channels?** Twitter/X, Reddit, TikTok, Instagram, Google Reviews, all of the above?

---

## Framework: Listen → Analyze → Report → Act

```
LISTEN    — Collect mentions, comments, reviews, related posts
    |
ANALYZE   — Classify sentiment, identify trends, detect anomalies
    |
REPORT    — Aggregate into weekly/monthly reports with clear insight
    |
ACT       — Respond, adjust strategy, manage crises
```

---

## Channels to Monitor (Global)

### Channel List

| Channel | Content type | How to monitor | Frequency |
|---------|--------------|----------------|-----------|
| Twitter / X | Mentions, threads, retweets | Native search + saved searches + Tweetdeck | Daily |
| Reddit | Subreddit discussions, AMAs | Subreddit search + Reddit RSS | Daily |
| TikTok | Comments, duets, stitches, hashtags | Hashtag search + comments on brand videos | Daily |
| Instagram | Comments, mentions, story tags | Native notifications + hashtag search | Daily |
| Facebook Groups | Discussions, Q&As, reviews | Group keyword search | Daily |
| Facebook Pages | Comments, reviews, mentions | Page notifications + keyword search | Daily |
| YouTube | Video comments, review videos | Search brand + product names | 2–3x/week |
| Google Reviews | Business reviews | Google Business Profile dashboard | Daily |
| Google Search | Articles, news | Google Alerts on brand keywords | Automated |
| Trustpilot / G2 / Capterra | Product/service reviews | Native dashboards + email alerts | Daily |
| Discord communities | Niche industry discussions | Server-by-server, manual | 2x/week |
| LinkedIn | Posts, mentions (B2B) | LinkedIn search + saved searches | 2x/week |
| Quora | Questions about brand/category | Topic follows + alerts | Weekly |
| Online press | News articles, PR | Google News Alerts | Automated |
| Amazon / Shopee / Etsy | Product reviews | Review tab on listings | 2–3x/week |

### Keywords to Monitor

| Keyword group | Examples |
|---------------|----------|
| Brand name | "[Brand]", "[Brand] review", "[Brand] scam", "[Brand] worth it" |
| Product name | "[Product]", "[Product] price", "[Product] review" |
| Founder name | "[Founder]", "[Founder] who" |
| Competitors | "[Competitor 1]", "[Competitor 2]", "[Competitor] vs [Brand]" |
| Industry | "[Industry keyword]", "[Common industry pain]" |
| Negative phrases | "not good", "disappointed", "scam", "low quality", "false advertising" |
| Positive phrases | "amazing", "recommend", "best ever", "worth it", "loving it" |

---

## Sentiment Analysis

### Sentiment Scale

| Level | Score | Description | Example |
|-------|-------|-------------|---------|
| Very negative | 1 | Outrage, public callout, boycott calls | "Total scam, reporting them to FTC" |
| Negative | 2 | Disappointment, complaint, unfavorable comparison | "Tried it for 3 months, way worse than X" |
| Neutral | 3 | Asking info, comparison, on-the-fence | "Anyone tried [Brand]? Thoughts?" |
| Positive | 4 | Satisfied, recommends, praises | "Been using for 3 months, happy with it" |
| Very positive | 5 | Enthusiastic advocate, brand champion | "Best service ever, told all my friends" |

### Categorization by Topic

| Topic | What to monitor | Meaning |
|-------|-----------------|---------|
| Product / Quality | Reviews, comparisons, feedback | Product improvement |
| Service / Experience | Comments about staff, processes | Operations improvement |
| Pricing | Price comparisons, complaints | Pricing/communication adjustment |
| Marketing / Advertising | Reactions to content, ads | Creative improvement |
| Competitors | Comparisons, switching mentions | Opportunity or threat |

---

## Crisis Detection

### Early Warning Signals

| Level | Signal | Threshold | Action |
|-------|--------|-----------|--------|
| **Green** — Normal | Steady mentions, neutral/positive sentiment | <5 negative mentions/day | Standard monitoring |
| **Yellow** — Watch | Rising negative mentions, 1–2 high-engagement complaint posts | 5–15 negative mentions/day OR 1 post >100 engagements | Increase monitoring frequency, prep response |
| **Orange** — Alert | Negative mentions spreading fast, press picking up | 15–50 negative mentions/day OR press coverage | Activate response 

Excerpt, first 6,000 characters of SKILL.md, verbatim from the audited commit. It is text from someone else’s repository, quoted so you can judge it before your agent reads it.

git clone https://github.com/minhnv0807/ai-business-skills
git -C ai-business-skills checkout d435c7de76d1

Works in

1. 2026-10-15
   ✓SAFE B 89 / 100

   first audit · source d435c7de76d1

Questions about 15 Social Listening Global

• github.com/minhnv0807/ai-business-skills/tree/master/skills/en/1 — the audited source at commit d435c7de76d1 and every finding aboveObserved · 15 Oct 2026

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