05 Ad Copy Global

What the source does

• FilesystemNone observedNo reads or writes in the source
• NetworkNone observedNo outbound calls in the source
• ShellNone observedNo commands run in the source
• DependenciesPinnedNothing floats
• SecretsNone foundNo keys in source

Five audit layers

Gates applied: no behavioural pass.

Audit 0.4.1 · source sha d435c7de76d1 · 14 Oct 2026Report an issue or request a re-scan

• Publisherminhnv0807 GitHub userOwner of the repository this skill is read from
• Source folderminhnv0807/ai-business-skills/skills/en/05-ad-copy-globalThe exact folder we audited
• LicenceMITAs the repository states it
• Commit pinned for this verdictd435c7de76d1A new audit runs when the source changes
• Repository statusNot archivedLast push 32 days ago
• Sandboxed runNot runSkills are read, not executed; layer L4 is skipped

Its description: Use when the user needs PAID ad copy for Meta, Google, or TikTok — six variants across TOFU, MOFU, and BOFU using AIDA, PAS, and BAB, respecting each platform character limit and ad policy, with a dropshipping mode.…

---
name: 05-ad-copy-global
description: "Use when the user needs PAID ad copy for Meta, Google, or TikTok — six variants across TOFU, MOFU, and BOFU using AIDA, PAS, and BAB, respecting each platform character limit and ad policy, with a dropshipping mode. Trigger on 'ad copy', 'write Facebook ads', 'TikTok ad copy', 'Google RSA headlines', 'primary text for this ad', 'my ad copy is not converting'. Also use when the user has a product page and asks what to run as an ad. Not for — organic social captions, see `37-social-caption-global`; spoken video lines, see `04-script-video-global`; approving copy already written, see `62-marketing-review-global`; the page the ad points at, see `12-landing-page-brief-global`."
metadata:
  version: 1.0.1
  category: content
license: MIT
triggers:
  - "ad copy"
  - "Facebook ads"
  - "TikTok ads"
  - "Google Ads copy"
  - "dropshipping ads"
  - "Shopify ads"
related:
  - product-marketing-context-global
  - 04-script-video-global
  - 02-campaign-brief-global
  - 17-pricing-strategy-global
  - 29-dropshipping-mastery-global
  - references/hook-formulas-global
---

# Ad Copy (Global)

## Step 0: Check context file

Before writing ad copy, read context file (if exists):

1. `.agents/product-marketing-context.md` (product marketing)
2. `.agents/personal-brand-context.md` (personal brand)

Decide mode:
- Only `product-marketing-context.md` exists -> **MODE A** (default — 6 TOFU/MOFU/BOFU variations)
- Only `personal-brand-context.md` exists -> **MODE B** (Personal Brand Mode)
- Both exist -> **ASK 1 question**: "Are you running ads to sell a product or boost personal brand?"
- Neither exists -> Suggest creating appropriate context

---

## Information gathering

Ask up to 4 questions before writing:

1. **What product / service?** Short description, main USP, price, current promotion (if any).
2. **Which ad platform?** Meta Ads (Facebook/Instagram), TikTok Ads, Google Ads. If not specified — default to Meta Ads.
3. **Target audience?** Gender, age range, main pain point, decision maker. Cold (unaware) or Warm (engaged)?
4. **Ad objective?** Messages (DM), Lead form, Traffic, Conversions. If not specified — default to Messages.

---

## Core principles

### 125-character rule

On Meta Ads, only the **first 125 characters** show before "See more" button. Line 1 of primary text must:
- Spark curiosity OR hit pain point
- Include USP or specific number
- Be self-contained (don't cut mid-sentence)

```
GOOD:  "Tired of acne for 3+ years? A 28-day routine — guaranteed clear skin or refund."  (76 chars)
BAD:   "Hello there, thank you for your interest in our services. Today I want to share..." (cut mid-sentence)
```

### Emotional trigger library

| # | Trigger | Description | Example |
|---|---------|-------------|---------|
| 1 | Pain | Hit current problem — create empathy | "Tired of breakouts? You're not alone..." |
| 2 | Aspiration | Paint a better future image | "Imagine clear, confident skin without filters" |
| 3 | FOMO | Fear of missing out, scarcity | "Only 12 slots left this month — 89 people booked" |
| 4 | Social Proof | Others did and succeeded | "1,200 customers tried — 4.8/5 stars" |
| 5 | Authority | Experts, certifications, experience | "10 years experience — board-certified dermatologist consults directly" |
| 6 | Curiosity | Spark questions, want to know more | "There's 1 thing 90% of skincare users get wrong — do you know?" |

**Trigger rules by funnel:**
- TOFU: Curiosity (6), Pain (1), Aspiration (2)
- MOFU: Social Proof (4), Authority (5), Pain (1)
- BOFU: FOMO (3), Social Proof (4), Pain (1)

---

## 6 Professional Copy Frameworks

### Choose framework by audience temperature

| Temperature | Priority frameworks | Why |
|-------------|---------------------|-----|
| **Cold** (unaware) | AIDA, Star·Story·Solution | Logic from scratch; storytelling without ad-feel |
| **Warm** (engaged, no purchase) | PAS, 4P | Re-trigger pain; build trust with proof |
| **Hot** (high intent, near purchase) | FAB, BAB | Hammer specific benefits; visual transformation |
| **Retarget** (viewed, no purchase) | PAS or BAB | Reinforce consequences or transformation |

### Framework summary

| Framework | Structure | When to use | Best platforms |
|-----------|-----------|-------------|----------------|
| **AIDA** | Attention -> Interest -> Desire -> Action | Cold audience, new product launch | Meta feed, TikTok, YouTube pre-roll |
| **PAS** | Problem -> Agitate -> Solution | Warm audience, clear pain (spa, health, edu) | Meta feed, LinkedIn, Google RSA |
| **BAB** | Before -> After -> Bridge | Transformation offer (spa, fitness, edu) | Meta Reels/Stories, TikTok |
| **4P** | Promise -> Picture -> Proof -> Push | High-ticket, requires trust (real estate, courses, B2B) | LinkedIn, Google, long Meta feed |
| **FAB** | Features -> Advantages -> Benefits | High-intent, comparison stage | Google RSA, Meta retarget |
| **Star·Story·Solution** | Star -> Story -> Solution | Brand storytelling, UGC-style, no ad-feel | TikTok, Reels, YouTube Shorts |

> **Common mistake:** Writing freeform (intro -> features -> CTA) instead of using a framework. Result: bland copy, low CTR. Each of the 6 variations should use a **different framework**.

### Andromeda Warning — Don't clone ads

> **Meta 2026:** Andromeda system clusters ads with **Creative Similarity Score > 60%** — auto-reduces delivery. 100 minor variations (color swap, clip cut, font change) is NOT better than 10 truly distinct creatives.

**Safety thresholds:**

| Similarity Score | Status | Action |
|------------------|--------|--------|
| < 40% | Safe | Continue |
| 40-60% | Warning | Re-check — may cluster |
| > 60% | Danger | Andromeda clusters -> auto delivery cut |

**5 dimensions of diversity:**
1. **Different hooks** — Pain vs Curiosity vs Aspiration (not just text swap, change angle)
2. **Different formats** — Vertical 9:16 vs Square 1:1 vs Carousel
3. **Different characters** — Founder vs Customer review vs KOC/

Excerpt, first 6,000 characters of SKILL.md, verbatim from the audited commit. It is text from someone else’s repository, quoted so you can judge it before your agent reads it.

git clone https://github.com/minhnv0807/ai-business-skills
git -C ai-business-skills checkout d435c7de76d1

Works in

1. 2026-10-14
   ✓SAFE B 89 / 100

   first audit · source d435c7de76d1

Questions about 05 Ad Copy Global

• github.com/minhnv0807/ai-business-skills/tree/master/skills/en/0 — the audited source at commit d435c7de76d1 and every finding aboveObserved · 14 Oct 2026

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