04 Script Video Global

What the source does

• FilesystemNone observedNo reads or writes in the source
• NetworkNone observedNo outbound calls in the source
• ShellNone observedNo commands run in the source
• DependenciesPinnedNothing floats
• SecretsNone foundNo keys in source

Five audit layers

Gates applied: no behavioural pass.

Audit 0.4.1 · source sha d435c7de76d1 · 14 Oct 2026Report an issue or request a re-scan

• Publisherminhnv0807 GitHub userOwner of the repository this skill is read from
• Source folderminhnv0807/ai-business-skills/skills/en/04-script-video-globalThe exact folder we audited
• LicenceMITAs the repository states it
• Commit pinned for this verdictd435c7de76d1A new audit runs when the source changes
• Repository statusNot archivedLast push 32 days ago
• Sandboxed runNot runSkills are read, not executed; layer L4 is skipped

Its description: Use when the user needs a spoken script for short-form video — TikTok, Reels, or YouTube Shorts — with a 3-part hook, second-by-second beats, two A/B variants, shoot notes, and a viral score. Switches between product…

---
name: 04-script-video-global
description: "Use when the user needs a spoken script for short-form video — TikTok, Reels, or YouTube Shorts — with a 3-part hook, second-by-second beats, two A/B variants, shoot notes, and a viral score. Switches between product mode and personal brand mode from the context file. Trigger on 'video script', 'TikTok script', 'Reels script', 'Shorts script', 'what should I say in the video', 'write me a hook for a video'. Also use when the user has a video idea and knows only the topic. Not for — cut and edit instructions for an editor, see `44-video-editor-brief-global`; paid ad copy, see `05-ad-copy-global`; briefing an outside creator to film it, see `06-ugc-egc-brief-global`."
metadata:
  version: 1.0.1
  category: content
license: MIT
triggers:
  - "video script"
  - "TikTok script"
  - "Reels script"
  - "Shorts script"
  - "short-form video"
related:
  - product-marketing-context-global
  - 01-content-calendar-global
  - 02-campaign-brief-global
  - 09-customer-insight-global
---

# Global Short-Form Video Script

> Write 2 A/B script variants for TikTok / Reels / YouTube Shorts with hooks, CTAs, shoot guide, captions, hashtags, and a viral score.

---

## Step 0 — Read context file

Before writing the script, read `.agents/product-marketing-context-global.md` for:

- Product, USP, pricing
- Target audience and core insight
- Brand voice and tone
- Region (drives language / cultural references)

If a personal-brand context file exists (e.g., `.agents/personal-brand-context-global.md`), ask which mode to use:

- **Mode A — Product:** default, sell / convert
- **Mode B — Personal Brand:** trust + authority (different hooks, soft CTA)

---

## Information gathering

Ask the user up to 4 questions before writing:

1. **Product / service?** Short description, core USP, price (if relevant).
2. **Platform & length?** TikTok (15 / 30 / 45 / 60s), Reels (15 / 30 / 60s), Shorts (30 / 60s). Default: TikTok 30s.
3. **Target audience?** Gender, age, primary pain, the outcome they want.
4. **Funnel stage?** TOFU (attract new) / MOFU (persuade) / BOFU (close). Default: TOFU.

---

## Core principles

### 5 hook types (first 3 seconds)

| # | Hook type | Formula | Example (English) |
|---|-----------|---------|-------------------|
| 1 | Question | Ask a pain-tapping question — force the viewer to think | "Do you know why your skin keeps breaking out, even after a clean diet?" |
| 2 | Number | Open with a surprising, specific stat | "97% of people are doing their morning routine wrong" |
| 3 | Contrarian | Say the opposite of common belief | "Washing your face twice a day is making it worse" |
| 4 | Situation / POV | Use POV, role-play, micro-story | "POV: First time at a med spa and you have no idea what to pick" |
| 5 | Result first | Show the result first — then reveal the method | "My skin after 2 weeks of doing this — here's exactly how" |

**Hook selection rule:**

- TOFU: Prefer hook 1 (question), 4 (situation), 3 (contrarian)
- MOFU: Prefer hook 5 (result first), 2 (number)
- BOFU: Prefer hook 2 (number), 5 (result first)

### Script timestamp structure

Applies to 30–45s videos (adjust the ratio for other lengths):

| Timestamp | Section | Content | Share |
|-----------|---------|---------|-------|
| [0–3s] | Hook | Spark curiosity, hold the viewer. Do not introduce yourself. | 10% |
| [3–10s] | Problem / story | Express the pain or situation — the viewer sees themselves in it. | 25% |
| [10–20s] | Solution / value | Introduce the product as the solution. | 30% |
| [20–28s] | Proof | Outcome, review, stats, before / after. | 25% |
| [28–30s] | CTA | Specific action: "DM us today", "Link in bio", "Comment to receive". | 10% |

### Adjust by length

| Length | Hook | Problem | Solution | Proof | CTA |
|--------|------|---------|----------|-------|-----|
| 15s | 0–2s | 2–5s | 5–10s | 10–13s | 13–15s |
| 30s | 0–3s | 3–10s | 10–20s | 20–27s | 27–30s |
| 45s | 0–3s | 3–12s | 12–28s | 28–40s | 40–45s |
| 60s | 0–3s | 3–15s | 15–35s | 35–53s | 53–60s |

### 6 professional hook formulas

Each hook is **2 lines**: line 1 (open) max 50 characters, line 2 (twist) max 50 characters.

| # | Hook style | Formula | English example |
|---|-----------|---------|-----------------|
| 1 | **Number-led** | Open with a specific, surprising stat | "97% of clinic owners get this one step wrong." / "And it costs them six figures a year." |
| 2 | **Contrarian** | Say the common thing, then flip it | "Running more ads will not save your business." / "I cut spend 50% and tripled orders." |
| 3 | **Personal transformation** | Before vs after with a number | "6 months ago I had zero clients." / "Today I run 40 bookings a week — here's how." |
| 4 | **Borrowed authority** | Name a brand / person / tool | "ChatGPT just changed how I do marketing." / "And 90% of marketers still haven't noticed." |
| 5 | **Confession** | Share a mistake or a loss | "I lost $20K running ads the wrong way." / "Here's the lesson that paid me back in a month." |
| 6 | **Future forecast** | Something is shifting that few see | "TikTok Shop is about to change completely." / "If you don't adapt now, you'll lose share." |

**Hook rules:**

- **Never open with "I"** — start with "You", "Here", a number, or a brand / name
- Line 1 creates a curiosity gap — line 2 raises stakes or flips the meaning
- 50 characters per line is the cap — on mobile, longer lines get clipped
- Match hook style to funnel stage: TOFU (1, 2, 6), MOFU (3, 4), BOFU (5, 3)

### Reverse-engineer viral videos (research only)

> Learn from competitor / KOL videos — never copy.

When the user shares a reference video link:

1. **Analyse structure**: Hook (how many seconds?), key points (2 or 3?), CTA style?
2. **Extract technique**: Camera angle, cut rhythm, text overlay style, music
3. **Adapt for the brand**: Keep the structure + technique, swap content for the user's product
4. **Do not copy lines** — only learn the pattern, write fresh in the b

Excerpt, first 6,000 characters of SKILL.md, verbatim from the audited commit. It is text from someone else’s repository, quoted so you can judge it before your agent reads it.

git clone https://github.com/minhnv0807/ai-business-skills
git -C ai-business-skills checkout d435c7de76d1

Works in

1. 2026-10-14
   ✓SAFE B 89 / 100

   first audit · source d435c7de76d1

Questions about 04 Script Video Global

• github.com/minhnv0807/ai-business-skills/tree/master/skills/en/0 — the audited source at commit d435c7de76d1 and every finding aboveObserved · 14 Oct 2026

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