00 Marketing Plan Global

What the source does

• FilesystemNone observedNo reads or writes in the source
• NetworkNone observedNo outbound calls in the source
• ShellNone observedNo commands run in the source
• DependenciesPinnedNothing floats
• SecretsNone foundNo keys in source

Five audit layers

Gates applied: no behavioural pass.

Audit 0.4.1 · source sha d435c7de76d1 · 14 Oct 2026Report an issue or request a re-scan

• Publisherminhnv0807 GitHub userOwner of the repository this skill is read from
• Source folderminhnv0807/ai-business-skills/skills/en/00-marketing-plan-globalThe exact folder we audited
• LicenceMITAs the repository states it
• Commit pinned for this verdictd435c7de76d1A new audit runs when the source changes
• Repository statusNot archivedLast push 32 days ago
• Sandboxed runNot runSkills are read, not executed; layer L4 is skipped

Its description: Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on…

---
name: 00-marketing-plan-global
description: "Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`."
metadata:
  version: 1.0.1
  category: strategy
license: MIT
triggers:
  - "marketing plan"
  - "global marketing strategy"
  - "go-to-market plan"
  - "marketing roadmap"
  - "international marketing plan"
related:
  - product-marketing-context-global
  - 02-campaign-brief-global
  - 08-competitor-research-global
  - 09-customer-insight-global
  - 10-reverse-kpi-global
---

# Global Marketing Plan

> Master skill — calls 08-competitor-research-global, 09-customer-insight-global, 10-reverse-kpi-global before producing the final output.

---

## For newcomers

If this is your first global marketing plan, follow this order:

1. **Step 0** — Read `.agents/product-marketing-context-global.md` (set once per product)
2. **Information gathering** — Answer the 4 questions below
3. **Run sub-skills** — 08 (competitors), 09 (insights), 10 (reverse KPIs)
4. **Assemble plan** — Use the 7-section template
5. **Cross-check** — Run the quality checklist

If `.agents/product-marketing-context-global.md` does not exist, ask the user to run `product-marketing-context-global` first to lock down product, ICP, region, currency, and brand voice.

---

## Step 0 — Read context file

Before producing any output, read `.agents/product-marketing-context-global.md` to load:

- Product / service description, USP, pricing tier
- Target region (US / EU / SEA / LATAM / APAC / GLOBAL)
- Reporting currency (USD / EUR / GBP / SGD / etc.)
- Brand voice & tone-of-voice rules
- Existing channels and audience data

If the file is missing, ask the user to create it first. Do not guess context.

---

## Information gathering

Ask the user up to 4 questions before starting:

1. **Product / service?** Short description, core USP, price tier (entry / mid / premium).
2. **Target audience?** Age range, location, occupation, behaviour, biggest pain point.
3. **Goal & budget?** Target revenue per month, marketing budget (ads + content + people), campaign duration.
4. **Stage?** Pre-launch / Launch / Growth / Mature? Existing channels with traction? Available data (followers, email list, customer database)?

> If region was not captured in context file, also ask: **Primary market?** (US / EU / SEA / LATAM / APAC / GLOBAL multi-region).

---

## Section 1 — Overall strategy

### 1.1 Situation summary

| Item | Detail |
|------|--------|
| Product / service | [name + USP] |
| Market | [region + size] |
| Stage | Pre-launch / Launch / Growth / Mature |
| Plan horizon | [months] |
| Total budget | [amount + currency] |

### 1.2 SWOT analysis

| | Positive | Negative |
|---|---------|---------|
| **Internal** | Strengths: [list] | Weaknesses: [list] |
| **External** | Opportunities: [list] | Threats: [list] |

### 1.3 Competitive moat analysis

> Call skill `08-competitor-research-global` for the full data set.

| Competitor | Strong channel | Exploitable weakness | Their moat | Your moat |
|------------|---------------|---------------------|------------|-----------|
| [Competitor 1] | | | | |
| [Competitor 2] | | | | |
| [Competitor 3] | | | | |

**Moat types to consider:**

- Brand trust (recognition + credibility)
- Content depth (long-tail expertise competitors will not replicate)
- Community lock-in (loyal customer community)
- Data advantage (better customer understanding)
- Distribution (more channels, better partners)
- Price / unit economics (sustainable lower CAC or higher LTV)

### 1.4 Customer insight

> Call skill `09-customer-insight-global` to ground the insight in evidence.

| Element | Description |
|---------|-------------|
| Biggest pain | [specific, observable] |
| Hidden desire | [what they truly want but rarely say] |
| Purchase barrier | [why they have not bought yet] |
| Buying trigger | [the situation that flips them to action] |
| Trusted source | [people / channels that influence them] |

---

## Section 2 — SAVE Framework

> Replaces the traditional 4P. More appropriate for services and digital products.

### 2.1 Solution (replaces Product)

| Question | Answer |
|----------|--------|
| What problem are customers facing? | [specific pain] |
| How does the product solve it? | [mechanism] |
| What outcome do they get? | [specific, measurable] |
| How fast do they see results? | [timeframe] |

### 2.2 Access (replaces Place)

| Channel | Funnel role | Priority |
|---------|------------|----------|
| [Channel 1] | TOFU — attract | High / Medium / Low |
| [Channel 2] | MOFU — nurture | |
| [Channel 3] | BOFU — convert | |
| [Channel 4] | Retention — retain | |

> Region note: Channel mix differs per market. See `product-marketing-context-global` for region-specific channel preferences. SEA leans on Zalo / LINE / Shopee Live, EU favours email + LinkedIn for B2B, US favours podcast + newsletter, LATAM favours WhatsApp + TikTok.

### 2.3 Value (replaces Price)

| Item | Detail |
|------|--------|
| Product / service price | [tier + currency] |
| Customer value received | [quantified: saves X, gains Y] |
| Value-to-price ratio | [Nx] |
| Vs competitors | [cheaper / pricier — reason] |
| Pricing psychology | [anchor / bundle / tier / free trial] |

### 2.4 Education (replaces Promotion)

| Awareness stage | Educa

Excerpt, first 6,000 characters of SKILL.md, verbatim from the audited commit. It is text from someone else’s repository, quoted so you can judge it before your agent reads it.

git clone https://github.com/minhnv0807/ai-business-skills
git -C ai-business-skills checkout d435c7de76d1

Works in

1. 2026-10-14
   ✓SAFE B 89 / 100

   first audit · source d435c7de76d1

Questions about 00 Marketing Plan Global

• github.com/minhnv0807/ai-business-skills/tree/master/skills/en/0 — the audited source at commit d435c7de76d1 and every finding aboveObserved · 14 Oct 2026

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