00 Ke Hoach Mkt

What the source does

• FilesystemNone observedNo reads or writes in the source
• NetworkNone observedNo outbound calls in the source
• ShellNone observedNo commands run in the source
• DependenciesPinnedNothing floats
• SecretsNone foundNo keys in source

Five audit layers

Gates applied: no behavioural pass.

Audit 0.4.1 · source sha d435c7de76d1 · 14 Oct 2026Report an issue or request a re-scan

• Publisherminhnv0807 GitHub userOwner of the repository this skill is read from
• Source folderminhnv0807/ai-business-skills/skills/vi/00-ke-hoach-mktThe exact folder we audited
• LicenceMITAs the repository states it
• Commit pinned for this verdictd435c7de76d1A new audit runs when the source changes
• Repository statusNot archivedLast push 32 days ago
• Sandboxed runNot runSkills are read, not executed; layer L4 is skipped

Its description: Dung khi can ke hoach marketing tong the cho mot ky — muc tieu, phan khuc, kenh, ngan sach, timeline, KPI va ma tran rui ro. Co ca che do ban day du va che do ke hoach 1 trang cho chu doanh nghiep nho. Kich hoat khi…

---
name: 00-ke-hoach-mkt
description: "Dung khi can ke hoach marketing tong the cho mot ky — muc tieu, phan khuc, kenh, ngan sach, timeline, KPI va ma tran rui ro. Co ca che do ban day du va che do ke hoach 1 trang cho chu doanh nghiep nho. Kich hoat khi user nhac 'lap ke hoach marketing', 'ke hoach MKT', 'marketing plan', 'chien luoc marketing nam', 'plan quy toi', 'ke hoach 1 trang'. Khong dung cho — tinh nguoc ngan sach tu doanh thu thi dung skill 10-tinh-kpi-nguoc; phan bo ngan sach chi tiet theo kenh thi dung skill 61-budget-planning; brief mot chien dich cu the thi dung skill 02-brief-chien-dich."
argument-hint: "<sản phẩm + objective + target user>"
metadata:
  version: 2.0.1
  category: strategy
triggers:
  - "lap ke hoach marketing"
  - "fullstack marketing plan"
  - "chien luoc marketing"
  - "ke hoach trien khai"
  - "ke hoach content"
  - "performance plan"
  - "phan bo ngan sach"
  - "ke hoach kenh"
  - "GTM"
  - "launch san pham"
  - "ke hoach campaign"
output: File .md hoan chinh gom 7 phan — Strategy, SAVE Framework, Content Plan, Channel & Budget, Performance KPI, Risk Matrix, Timeline
related:
  - 08-nghien-cuu-doi-thu
  - 09-insight-khach-hang
  - 10-tinh-kpi-nguoc
  - 01-lich-noi-dung
  - 02-brief-chien-dich
  - 03-danh-gia-hieu-suat
---

# Ke Hoach Fullstack Marketing

> Master skill — goi 08-nghien-cuu-doi-thu, 09-insight-khach-hang, 10-tinh-kpi-nguoc truoc khi xuat output.

---

## Thu thap thong tin

Hoi user toi da 4 cau truoc khi bat dau:

1. **San pham / dich vu gi?** Mo ta ngan gon, diem khac biet chinh, muc gia.
2. **Khach hang muc tieu la ai?** Do tuoi, gioi tinh, khu vuc, hanh vi, noi dau lon nhat.
3. **Muc tieu va ngan sach?** Doanh thu muc tieu/thang, ngan sach marketing (ads + content + nhan su), thoi gian chien dich.
4. **Giai doan hien tai?** Launch moi / Growth / Mature? Da co kenh nao dang chay? Data hien co (follower, email list, data khach cu)?

---

## Phan 1 — Chien luoc tong the

### 1.1 Tom tat tinh hinh

| Hang muc | Noi dung |
|----------|----------|
| San pham / Dich vu | [ten + USP] |
| Thi truong | [dia ly + quy mo] |
| Giai doan | Launch / Growth / Mature |
| Thoi gian ke hoach | [so thang] |
| Ngan sach tong | [so tien] |

### 1.2 Phan tich SWOT

| | Tich cuc | Tieu cuc |
|---|---------|---------|
| **Noi bo** | Strengths: [liet ke] | Weaknesses: [liet ke] |
| **Ben ngoai** | Opportunities: [liet ke] | Threats: [liet ke] |

### 1.3 Competitive Moat Analysis

> Goi skill `08-nghien-cuu-doi-thu` de co du lieu day du.

| Doi thu | Kenh manh | Diem yeu khai thac | Moat cua ho | Moat cua minh |
|---------|-----------|--------------------|--------------| --------------|
| [Doi thu 1] | | | | |
| [Doi thu 2] | | | | |
| [Doi thu 3] | | | | |

**Loai moat can xay:**
- Brand trust (nhan dien + do tin cay)
- Content depth (noi dung chuyen sau doi thu khong lam)
- Community lock-in (cong dong khach hang trung thanh)
- Data advantage (hieu khach hon doi thu)
- Distribution (nhieu kenh phan phoi hon)

### 1.4 Customer Insight

> Goi skill `09-insight-khach-hang` de xac dinh insight chinh.

| Yeu to | Mo ta |
|--------|-------|
| Noi dau lon nhat | [mieu ta cu the] |
| Mong muon tham kin | [dieu ho thuc su muon nhung chua noi ra] |
| Rao can mua hang | [ly do ho chua mua] |
| Trigger mua hang | [tinh huong khien ho san sang chi tien] |
| Kenh ho tin tuong | [nguoi/kenh nao anh huong quyet dinh] |

---

## Phan 2 — SAVE Framework

> Thay the 4P truyen thong. Phu hop hon cho dich vu va san pham so.

### 2.1 Solution (Giai phap — thay vi Product)

| Cau hoi | Tra loi |
|---------|---------|
| Khach hang dang gap van de gi? | [noi dau cu the] |
| San pham giai quyet nhu the nao? | [co che giai quyet] |
| Ket qua ho nhan duoc la gi? | [outcome cu the, do duoc] |
| Trong bao lau ho thay ket qua? | [timeline ky vong] |

### 2.2 Access (Tiep can — thay vi Place)

| Kenh | Vai tro | Uu tien |
|------|---------|---------|
| [Kenh 1] | TOFU — thu hut | Cao / Trung binh / Thap |
| [Kenh 2] | MOFU — nurture | |
| [Kenh 3] | BOFU — chuyen doi | |
| [Kenh 4] | Retention — giu chan | |

> Tham khao `references/channel-system.md` de chon kenh phu hop.

### 2.3 Value (Gia tri — thay vi Price)

| Hang muc | Chi tiet |
|----------|----------|
| Gia san pham / dich vu | [muc gia] |
| Gia tri khach nhan duoc | [dinh luong: tiet kiem X, tang Y] |
| Ti le gia tri / gia | [bao nhieu lan] |
| So sanh voi doi thu | [re hon / dat hon — ly do] |
| Pricing psychology | [anchor, bundle, tier, free trial] |

### 2.4 Education (Giao duc — thay vi Promotion)

| Giai doan | Noi dung giao duc | Muc dich |
|-----------|-------------------|----------|
| Chua biet van de | Content noi dau, awareness | De ho nhan ra van de |
| Biet van de, chua biet giai phap | How-to, so sanh phuong phap | De ho hieu cac lua chon |
| Biet giai phap, chua chon | Case study, testimonial, demo | De ho tin tuong minh |
| Da chon, chua hanh dong | Offer, khan cap, social proof | De ho hanh dong ngay |

---

## Phan 3 — Ke hoach noi dung

### 3.1 Content Pillar

| Pillar | Ti le | Muc dich | Vi du |
|--------|-------|----------|-------|
| Giao duc (Education) | 35% | Xay trust, SEO | How-to, tips, giai thich |
| Cam hung (Inspiration) | 25% | Engagement, viral | Case study, truoc/sau, story |
| Giai tri (Entertainment) | 20% | Reach, follower | Trend, POV, behind scenes |
| Ban hang (Selling) | 15% | Chuyen doi | Offer, deal, CTA truc tiep |
| Cong dong (Community) | 5% | Retention | Q&A, poll, user spotlight |

### 3.2 Funnel Distribution

| Tang pheu | Ti le noi dung | Goc do chinh | KPI |
|-----------|---------------|--------------|-----|
| TOFU (Nhan biet) | 40% | Cham noi dau, giai tri, giao duc | View, reach, follower |
| MOFU (Can nhac) | 35% | Bang chung, chuyen gia, quy trinh | Engagement, save, click |
| BOFU (Chuyen doi) | 15% | Offer, khan cap, retarget | Mess, lead, don hang |
| Retention | 10% | Gia tri VIP, referral | Re-purchase, LTV |

> Tham khao `references/content-angles.md` de chon goc do c

Excerpt, first 6,000 characters of SKILL.md, verbatim from the audited commit. It is text from someone else’s repository, quoted so you can judge it before your agent reads it.

git clone https://github.com/minhnv0807/ai-business-skills
git -C ai-business-skills checkout d435c7de76d1

Works in

1. 2026-10-14
   ✓SAFE B 89 / 100

   first audit · source d435c7de76d1

Questions about 00 Ke Hoach Mkt

• github.com/minhnv0807/ai-business-skills/tree/master/skills/vi/0 — the audited source at commit d435c7de76d1 and every finding aboveObserved · 14 Oct 2026

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