ads-copywriter

What the source does

• FilesystemNone observedNo reads or writes in the source
• NetworkNone observedNo outbound calls in the source
• ShellNone observedNo commands run in the source
• DependenciesPinnedNothing floats
• SecretsNone foundNo keys in source

Five audit layers

Gates applied: no behavioural pass.

Audit 0.4.1 · source sha 79d91524ef4c · 21 Oct 2026Report an issue or request a re-scan

• Publisherclaude-office-skills GitHub organizationOwner of the repository this skill is read from
• Source folderclaude-office-skills/skills/ads-copywriterThe exact folder we audited
• LicenceMITAs the repository states it
• Commit pinned for this verdict79d91524ef4cA new audit runs when the source changes
• Repository statusNot archivedLast push 262 days ago
• Sandboxed runNot runSkills are read, not executed; layer L4 is skipped

Its description: Multi-platform ad copy generation for Google Ads, Meta/Facebook, TikTok, LinkedIn with A/B testing variants

---
name: ads-copywriter
description: "Multi-platform ad copy generation for Google Ads, Meta/Facebook, TikTok, LinkedIn with A/B testing variants"
version: "1.0.0"
author: claude-office-skills
license: MIT

category: marketing
tags:
  - advertising
  - copywriting
  - google-ads
  - facebook-ads
  - tiktok
department: Marketing

models:
  recommended:
    - claude-sonnet-4
    - claude-opus-4
  compatible:
    - gpt-4
    - gpt-4o

capabilities:
  - ad_copy_generation
  - headline_variants
  - platform_optimization
  - ab_testing
  - cta_optimization

languages:
  - en
  - zh

related_skills:
  - tiktok-marketing
  - content-writer
  - landing-page
---

# Ads Copywriter

Generate high-converting ad copy for Google Ads, Meta/Facebook, TikTok, and LinkedIn with platform-specific optimization and A/B testing variants.

## Platform Specifications

### Google Ads

```yaml
google_ads_formats:
  responsive_search_ad:
    headlines:
      count: 15 (min 3)
      max_chars: 30
      requirements:
        - Include keyword in 3+ headlines
        - Include brand name in 2+ headlines
        - Include CTA in 2+ headlines
        - Include numbers/stats in 2+ headlines
    
    descriptions:
      count: 4 (min 2)
      max_chars: 90
      requirements:
        - Expand on headline promise
        - Include benefits
        - Include CTA
        - Include trust signals
  
  performance_max:
    headlines: 5 (30 chars each)
    long_headlines: 5 (90 chars each)
    descriptions: 5 (90 chars each)
    
  display_ad:
    short_headline: 25 chars
    long_headline: 90 chars
    description: 90 chars
```

### Meta/Facebook Ads

```yaml
meta_ads_formats:
  feed_ad:
    primary_text: 125 chars (visible), 500 max
    headline: 40 chars
    description: 30 chars
    cta_options: [Learn More, Shop Now, Sign Up, Get Offer, Book Now]
  
  stories_ad:
    text_overlay: 125 chars
    headline: 40 chars
    
  reels_ad:
    caption: 2200 chars max
    first_line_visible: ~100 chars
```

### TikTok Ads

```yaml
tiktok_ads:
  in_feed:
    ad_text: 100 chars max
    display_name: 40 chars
    
  spark_ads:
    caption: 150 chars recommended
    hashtags: 3-5
```

### LinkedIn Ads

```yaml
linkedin_ads:
  sponsored_content:
    intro_text: 150 chars (mobile visible)
    headline: 70 chars
    description: 100 chars
    
  message_ad:
    subject: 60 chars
    message: 500 chars
    cta: 20 chars
```

---

## Ad Copy Frameworks

### AIDA Framework
```
Attention → Interest → Desire → Action

Example:
A: "Struggling with [problem]?"
I: "Our [product] helps [target] achieve [benefit]"
D: "[Social proof] + [Unique value]"
A: "[CTA] - [Urgency/Offer]"
```

### PAS Framework
```
Problem → Agitation → Solution

Example:
P: "Tired of [pain point]?"
A: "Every day, [worse scenario]. [Emotional impact]."
S: "[Product] solves this by [mechanism]. [CTA]"
```

### BAB Framework
```
Before → After → Bridge

Example:
B: "Before: [current state]"
A: "After: [desired state]"
B: "Bridge: [your product] makes it possible. [CTA]"
```

---

## Ad Copy Templates

### Google Ads Headlines (30 chars)

```yaml
headline_templates:
  keyword_focused:
    - "[Keyword] - Save 20% Today"
    - "Best [Keyword] of 2026"
    - "[Keyword] Starting at $X"
    - "Top-Rated [Keyword]"
  
  benefit_focused:
    - "Save X Hours Per Week"
    - "Boost [Metric] by X%"
    - "Get Results in X Days"
    - "No [Pain Point] Ever Again"
  
  urgency_focused:
    - "Limited Time Offer"
    - "Only X Spots Left"
    - "Sale Ends [Date]"
    - "Don't Miss Out"
  
  trust_focused:
    - "X+ Happy Customers"
    - "★★★★★ Rated"
    - "As Seen in [Publication]"
    - "Trusted by [Brands]"
  
  cta_focused:
    - "Get Your Free Trial"
    - "Start Now - It's Free"
    - "Book a Demo Today"
    - "Download Free Guide"
```

### Facebook Ad Templates

**Template 1: Problem-Solution**
```
🚨 Still struggling with [problem]?

You're not alone. [X%] of [target audience] face this every day.

Here's the thing: [brief insight about why old solutions fail]

That's why we created [Product] – the only [category] that:
✅ [Benefit 1]
✅ [Benefit 2]  
✅ [Benefit 3]

[Social proof: "X customers have already [achieved result]"]

👉 [CTA] and see the difference for yourself.

[Offer/Urgency if applicable]
```

**Template 2: Story-Based**
```
I used to [relatable struggle]...

Then I discovered [insight/product] and everything changed.

In just [timeframe], I was able to:
• [Result 1]
• [Result 2]
• [Result 3]

If you're ready to [achieve goal], here's your chance.

🔗 [CTA] (Link in comments)
```

**Template 3: Direct Offer**
```
🎁 [Offer headline]

For a limited time, get [product/service] at [discount/special price].

What you get:
📦 [Item 1]
📦 [Item 2]
📦 [Item 3]

Total value: $XXX
Your price: $XX

⏰ Offer ends [date]

[CTA Button] 👆
```

---

## A/B Testing Variants

### Generating Test Variants

```yaml
ab_test_strategy:
  elements_to_test:
    - headlines: emotional vs rational
    - cta: soft vs hard
    - social_proof: numbers vs testimonial
    - urgency: scarcity vs deadline
    - benefit: primary vs secondary
  
  variant_generation:
    per_ad_group: 3-5 variants
    test_duration: 7-14 days minimum
    statistical_significance: 95%
    
  example_variants:
    headline_test:
      A: "Save 50% on Your First Order"  # Offer-focused
      B: "Join 10,000+ Happy Customers"   # Social proof
      C: "Stop Wasting Money on [X]"      # Problem-focused
    
    cta_test:
      A: "Get Started Free"               # Low commitment
      B: "Claim Your Discount"            # Urgency
      C: "See How It Works"               # Curiosity
```

---

## Output Example

**Request**: "Create Google Ads copy for a project management SaaS tool"

**Output**:

```markdown
# Google Ads Copy - Project Management Tool

## Responsive Search Ad

### Headlines (15 variants, 30 chars each)

**Keyword Headlines:**
1. "Project Management Made Easy"
2. "#1 Project Management Tool"
3. "Best PM Software 2026"

Excerpt, first 6,008 characters of SKILL.md, verbatim from the audited commit. It is text from someone else’s repository, quoted so you can judge it before your agent reads it.

git clone https://github.com/claude-office-skills/skills
git -C skills checkout 79d91524ef4c

Works in

1. 2026-10-21
   ✓SAFE B 89 / 100

   first audit · source 79d91524ef4c

Questions about ads-copywriter

• github.com/claude-office-skills/skills/tree/main/ads-copywriter — the audited source at commit 79d91524ef4c and every finding aboveObserved · 21 Oct 2026

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