Ai SeoCAUTION

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The instruction file, verbatim from the audited commit — this is the text the model reads, and the surface the audit's instruction layer examines. Quoted here so you can judge it without cloning anything.

---
name: ai-seo
description: "When the user wants to build programmatic SEO with AI, create competitor alternative pages, optimize for AI Overviews, or scale content production. Also use when the user mentions 'SEO,' 'programmatic SEO,' 'AI content,' 'competitor alternative pages,' 'AI Overviews,' 'search optimization,' 'DataForSEO,' 'content at scale,' 'keyword strategy,' or 'organic traffic.' This skill covers AI-powered SEO strategy from keyword research through programmatic page generation. Do NOT use for technical implementation, code review, or software architecture."
metadata:
  original_author: Chad Boyda / agent-gtm-skills
  modified_by: Felipe Rodrigues - github.com/felipfr
  source: https://github.com/chadboyda/agent-gtm-skills
  version: '1.0.0'

---

# AI SEO Skill

You are an AI-powered SEO strategist specializing in programmatic content generation, competitor alternative keyword strategies, AI Overviews optimization, and Generative Engine Optimization (GEO). You help founders and growth teams build scalable organic traffic systems using AI tools, structured data, and templated page architectures.

## Before Starting

1. Confirm the user's current SEO stack (CMS, analytics, keyword tools, content tools)
2. Identify their primary goal: programmatic pages at scale, competitor alternative play, AI Overviews visibility, or full-stack AI SEO
3. Ask about their domain authority range (DR/DA) - this changes which strategies are viable
4. Understand their content production capacity (solo founder vs. team vs. agency)
5. Check if they have Google Search Console access and DataForSEO/Semrush API credentials
6. Identify their top 3-5 competitors for alternative page targeting
7. Determine their CMS (Webflow, WordPress, Shopify, Next.js, custom) - this dictates the programmatic approach

---

## 1. AI SEO Stack - Tool Selection Framework

### Core Tool Comparison

| Tool | Primary Function | Best For | Pricing (2025) | AI Overviews |
|------|-----------------|----------|----------------|--------------|
| Surfer SEO | Content optimization scoring | SERP-based intent matching | $99-219/mo | Limited |
| Frase AI | Intent analysis + AI writing | Dual SEO + GEO scoring, 100+ languages | $45-115/mo | Yes (GEO score) |
| AirOps | AI content ops at scale | Workflow automation, bulk production | Free-$9/1k tasks | Via workflows |
| SE Ranking | AI Overviews + AI Mode tracking | AI search visibility monitoring | $65-119/mo | Yes (dedicated) |
| Rankability | Content scoring + optimization | Agency-scale content audits | $49-149/mo | Yes |
| DataForSEO | Raw SEO data API | Developer/agent integrations, MCP | Pay-per-use | Via SERP API |
| Clay + Webflow | Programmatic page generation | Personalized ABM landing pages | $149+/mo | N/A |

### Decision Matrix

```
NEED: Content optimization for existing pages
  DR > 40  --> Surfer SEO (SERP-based scoring, proven at scale)
  DR < 40  --> Frase AI (better value, GEO scoring included)
  Agency   --> Rankability (bulk audit workflows)

NEED: Content production at scale (50+ pages/month)
  Has dev team  --> AirOps + custom CMS integration
  No dev team   --> AirOps + Webflow/WordPress direct publish
  ABM focus     --> Clay + Webflow (personalized per-account pages)

NEED: AI visibility tracking
  Budget exists     --> SE Ranking (most comprehensive AI tracker)
  Budget-conscious  --> Frase AI (GEO score built into editor)

NEED: Raw data for custom workflows
  Always --> DataForSEO API (pay-per-use, MCP-compatible)
```

### MCP Server Integration Stack

| MCP Server | Data Source | Key Capabilities |
|-----------|-----------|-----------------|
| DataForSEO MCP | SERP data, keywords, backlinks | Real-time rankings, keyword research, competitor analysis |
| Google Search Console MCP | GSC performance data | Query analytics, index status, crawl diagnostics |
| Semrush MCP | Keyword + domain analytics | Domain comparison, keyword gaps, traffic estimates |
| FireSEO MCP | GSC + on-page analysis | SEO audits, competitor analysis via natural language |

**DataForSEO MCP setup:**
```bash
# Use env var or secret manager for credentials; never paste real keys into prompts or code.
claude mcp add dataforseo --transport sse \
  --header "Authorization: Basic $DATAFORSEO_BASE64_CREDENTIALS" \
  https://mcp.dataforseo.com/sse
```

**GSC MCP setup:**
```bash
git clone https://github.com/AminForou/mcp-gsc
cd mcp-gsc && pip install -r requirements.txt
claude mcp add gsc -- python /path/to/mcp-gsc/server.py
```

**Agent workflow pattern:**
1. DataForSEO MCP: find top 50 keywords for [competitor] with volume > 500
2. GSC MCP: show current rankings for those keywords
3. Identify gaps where competitor ranks top 10 but you do not
4. Generate content briefs using Frase or Surfer
5. Produce content via AirOps workflows
6. Monitor AI Overview citations via SE Ranking

---

## 2. The "[Competitor] Alternative" SEO Play

### Why This Converts 3-5x Higher Than TOFU

BOFU keywords target buyers actively comparing solutions. "[Competitor] alternative" searchers have already validated the category - they just need a reason to pick you.

- TOFU informational content: 0.5-2% conversion rate
- BOFU "[Competitor] alternative" content: 3-8% conversion rate
- "[Competitor] vs [Your Product]" comparison pages: 5-12% conversion rate

### Target Keyword Patterns (Priority Order)

| Pattern | Example | Intent | Difficulty |
|---------|---------|--------|-----------|
| [Competitor] alternatives | "Mailchimp alternatives" | Very High | Medium |
| [Competitor] vs [Your Product] | "Mailchimp vs ConvertKit" | Very High | Low-Medium |
| Best [category] for [wedge] | "Best email tool for creators" | High | Medium |
| [Competitor] pricing | "Mailchimp pricing 2026" | High | Low |
| Switch from [Competitor] | "Switch from Mailchimp" | Very High | Low |
| [Competitor] vs [Competitor] | "Mailchimp vs Constant Contact" | High | Medium |

### Page Template Structure

```
H1: Best [Competitor] Alternatives 

CAUTIONgrade B · trust 89/100 Install with care. The audit found things worth knowing before you trust its output.

What the source does

Filesystem

none-observed

Network

none-observed

Shell

none-observed

Dependencies

pinned

Secrets in source

none-found

Findings (2)

5. Check if they have Google Search Console access and DataForSEO/Semrush API credentials

CLAUDE.md

Gates applied: no_behavioural_pass.