competitor-teardown

What the source does

• FilesystemNone observedNo reads or writes in the source
• NetworkNone observedNo outbound calls in the source
• ShellNone observedNo commands run in the source
• DependenciesPinnedNothing floats
• SecretsNone foundNo keys in source

Five audit layers

Gates applied: no behavioural pass, no license.

Audit 0.4.1 · source sha 4599ef28a2a7 · 27 Oct 2026Report an issue or request a re-scan

• Publisherqu-skills GitHub organizationOwner of the repository this skill is read from
• Source folderqu-skills/skills/guides/product/competitor-teardownThe exact folder we audited
• LicenceNot declaredAs the repository states it
• Commit pinned for this verdict4599ef28a2a7A new audit runs when the source changes
• Repository statusNot archivedLast push 12 days ago
• Sandboxed runNot runSkills are read, not executed; layer L4 is skipped

Its description: Structured competitive analysis with feature matrices, SWOT, positioning maps, and UX review. Covers research frameworks, pricing comparison, review mining, and visual deliverables. Use for: market research, competitive…

---
name: competitor-teardown
description: "Structured competitive analysis with feature matrices, SWOT, positioning maps, and UX review. Covers research frameworks, pricing comparison, review mining, and visual deliverables. Use for: market research, competitive intelligence, investor decks, product strategy, sales enablement. Triggers: competitor analysis, competitive analysis, competitor teardown, market research, competitive intelligence, swot analysis, competitor comparison, market landscape, competitor review, competitive landscape, feature comparison, market positioning"
allowed-tools: Bash(belt *)
---

> **Install the belt CLI skill:** `npx skills add belt-sh/cli`

# Competitor Teardown

Structured competitive analysis with research and screenshots via [inference.sh](https://inference.sh) CLI.

## Quick Start

> Requires inference.sh CLI (`belt`). [Install instructions](https://raw.githubusercontent.com/inference-sh/skills/refs/heads/main/cli-install.md)

```bash
belt login

# Research competitor landscape
belt app run tavily/search-assistant --input '{
  "query": "top project management tools comparison 2024 market share"
}'

# Screenshot competitor's website
belt app run infsh/agent-browser --input '{
  "url": "https://competitor.com",
  "action": "screenshot"
}'
```


## Teardown Framework

### The 7-Layer Analysis

| Layer | What to Analyze | Data Source |
|-------|----------------|-------------|
| 1. **Product** | Features, UX, quality | Screenshots, free trial |
| 2. **Pricing** | Plans, pricing model, hidden costs | Pricing page, sales call |
| 3. **Positioning** | Messaging, tagline, ICP | Website, ads |
| 4. **Traction** | Users, revenue, growth | Web search, press, funding |
| 5. **Reviews** | Strengths, weaknesses from users | G2, Capterra, App Store |
| 6. **Content** | Blog, social, SEO strategy | Website, social profiles |
| 7. **Team** | Size, key hires, background | LinkedIn, About page |

## Research Commands

### Company Overview

```bash
# General intelligence
belt app run tavily/search-assistant --input '{
  "query": "CompetitorX company overview funding team size 2024"
}'

# Funding and financials
belt app run exa/search --input '{
  "query": "CompetitorX funding round series valuation investors"
}'

# Recent news
belt app run tavily/search-assistant --input '{
  "query": "CompetitorX latest news announcements 2024"
}'
```

### Product Analysis

```bash
# Feature comparison
belt app run exa/search --input '{
  "query": "CompetitorX vs alternatives feature comparison review"
}'

# Pricing details
belt app run tavily/extract --input '{
  "urls": ["https://competitor.com/pricing"]
}'

# User reviews
belt app run tavily/search-assistant --input '{
  "query": "CompetitorX reviews G2 Capterra pros cons 2024"
}'
```

### UX Screenshots

```bash
# Homepage
belt app run infsh/agent-browser --input '{
  "url": "https://competitor.com",
  "action": "screenshot"
}'

# Pricing page
belt app run infsh/agent-browser --input '{
  "url": "https://competitor.com/pricing",
  "action": "screenshot"
}'

# Signup flow
belt app run infsh/agent-browser --input '{
  "url": "https://competitor.com/signup",
  "action": "screenshot"
}'
```

## Feature Matrix

### Structure

```markdown
| Feature | Your Product | Competitor A | Competitor B | Competitor C |
|---------|:---:|:---:|:---:|:---:|
| Real-time collaboration | ✅ | ✅ | ❌ | ✅ |
| API access | ✅ | Paid only | ✅ | ❌ |
| SSO/SAML | ✅ | Enterprise | ✅ | Enterprise |
| Custom reports | ✅ | Limited | ✅ | ❌ |
| Mobile app | ✅ | iOS only | ✅ | ✅ |
| Free tier | ✅ (unlimited) | ✅ (3 users) | ❌ | ✅ (1 project) |
| Integrations | 50+ | 100+ | 30+ | 20+ |
```

### Rules

- ✅ = Full support
- ⚠️ or "Partial" = Limited or conditional
- ❌ = Not available
- Note conditions: "Paid only", "Enterprise tier", "Beta"
- Lead with features where YOU win
- Be honest about competitor strengths — credibility matters

## Pricing Comparison

### Structure

```markdown
| | Your Product | Competitor A | Competitor B |
|---------|:---:|:---:|:---:|
| **Free tier** | Yes, 5 users | Yes, 3 users | No |
| **Starter** | $10/user/mo | $15/user/mo | $12/user/mo |
| **Pro** | $25/user/mo | $30/user/mo | $29/user/mo |
| **Enterprise** | Custom | Custom | $50/user/mo |
| **Billing** | Monthly/Annual | Annual only | Monthly/Annual |
| **Annual discount** | 20% | 15% | 25% |
| **Min seats** | 1 | 5 | 3 |
| **Hidden costs** | None | Setup fee $500 | API calls metered |
```

### What to Look For

- Minimum seat requirements
- Annual-only billing (reduces flexibility)
- Feature gating between tiers
- Overage charges
- Setup/onboarding fees
- Contract lock-in periods

## SWOT Analysis

Create a SWOT for each competitor:

```markdown
### Competitor A — SWOT

| Strengths | Weaknesses |
|-----------|------------|
| • Strong brand recognition | • Slow feature development |
| • Large integration ecosystem | • Complex onboarding (30+ min) |
| • Enterprise sales team | • No free tier |

| Opportunities | Threats |
|--------------|---------|
| • AI features not yet shipped | • New AI-native competitors |
| • Expanding into mid-market | • Customer complaints about pricing |
| • International markets untapped | • Key engineer departures (LinkedIn) |
```

## Positioning Map

A 2x2 matrix showing where competitors sit on two meaningful dimensions.

### Choose Meaningful Axes

| Good Axes | Bad Axes |
|-----------|----------|
| Simple ↔ Complex | Good ↔ Bad |
| SMB ↔ Enterprise | Cheap ↔ Expensive (too obvious) |
| Self-serve ↔ Sales-led | Old ↔ New |
| Specialized ↔ General | Small ↔ Large |
| Opinionated ↔ Flexible | — |

### Template

```
                    Enterprise
                        │
           Competitor C │  Competitor A
                ●       │       ●
                        │
  Simple ──────────────────────────── Complex
                        │
            You ●       │  Competitor B
                        │       ●
                        │
                      S

Excerpt, first 6,000 characters of SKILL.md, verbatim from the audited commit. It is text from someone else’s repository, quoted so you can judge it before your agent reads it.

npx skills add inference-sh/skills@web-search
npx skills add inference-sh/skills@prompt-engineering

git clone https://github.com/qu-skills/skills
git -C skills checkout 4599ef28a2a7

Works in

1. 2026-10-27
   ✓SAFE B 89 / 100

   first audit · source 4599ef28a2a7

Questions about competitor-teardown

• github.com/qu-skills/skills/tree/main/guides/product/competitor- — the audited source at commit 4599ef28a2a7 and every finding aboveObserved · 27 Oct 2026

Spotted something wrong? Report a correction · Methodology