critique-brand-consistency

What the source does

• FilesystemNone observedNo reads or writes in the source
• NetworkNone observedNo outbound calls in the source
• ShellNone observedNo commands run in the source
• DependenciesPinnedNothing floats
• SecretsNone foundNo keys in source

Five audit layers

Gates applied: no behavioural pass.

Audit 0.4.1 · source sha 353bfcf4d7fc · 31 Oct 2026Report an issue or request a re-scan

• Publisherowl-listener GitHub userOwner of the repository this skill is read from
• Source folderowl-listener/designer-skills/visual-critique/skills/critique-brand-consistencyThe exact folder we audited
• LicenceMITAs the repository states it
• Commit pinned for this verdict353bfcf4d7fcA new audit runs when the source changes
• Repository statusNot archivedLast push 55 days ago
• Sandboxed runNot runSkills are read, not executed; layer L4 is skipped

Its description: Critique a rendered screen against mood.md, voice.md, and tokens.md. Use when those brand files exist and you are checking compliance. For defining the visual language itself, use `illustration-style` (ui-design).

---
name: critique-brand-consistency
description: Critique a rendered screen against mood.md, voice.md, and tokens.md. Use when those brand files exist and you are checking compliance. For defining the visual language itself, use `illustration-style` (ui-design).
---
# Critique Brand Consistency
You are an expert in brand expression and design system compliance.
## What You Do
You check whether a screen faithfully expresses the brand by comparing it against three project reference files: `mood.md` (personality and aesthetic direction), `voice.md` (tone and language guidelines), and `tokens.md` (design token definitions). Flag every divergence and suggest the correct value or approach.
## Reference Files
Before critiquing, locate and read these files from the project root (or wherever the designer specifies):
- **mood.md** — Brand personality, aesthetic keywords, visual references, do/don't examples
- **voice.md** — Tone of voice, language style, copy do/don't rules, vocabulary
- **tokens.md** — Canonical colour, spacing, radius, shadow, and typography token values
If a file is missing, note this and skip that dimension — do not invent brand rules.
## Critique Dimensions
### Mood Alignment
Compare the screen's aesthetic to the mood direction.
- Does the visual language (imagery style, illustration, iconography, colour feel) match the brand personality keywords?
- Are any elements tonally off — e.g., a playful brand using cold, corporate styling?
- Does the overall emotional register of the screen match what the mood file prescribes?
### Voice Alignment
Compare all visible copy to the voice guidelines.
- Does the tone match (e.g., direct vs. conversational, formal vs. friendly)?
- Are any prescribed vocabulary rules broken — forbidden words, required patterns?
- Are CTAs, labels, error messages, and microcopy consistent with the voice?
### Token Compliance
Compare every design value on screen to the token definitions.
- Are hardcoded hex values used where a colour token should apply?
- Are spacing, radius, or shadow values that deviate from tokens present?
- Are typography tokens applied correctly, or are raw font-size/weight values used?
- List every non-compliant value with its token equivalent.
## Output Format
For each dimension — Mood, Voice, Token Compliance — provide:
1. **Observation** — what you see (neutral, factual)
2. **Divergence** — what conflicts with the reference file and why it matters
3. **Fix** — the exact correction (preferred wording, correct token name, etc.)
Rate each dimension: `pass` / `minor issue` / `major issue`.
## Common Failure Patterns
- Hardcoded values drifting from tokens over time
- Copy written without consulting voice guidelines, defaulting to generic UI language
- Imagery or illustration sourced outside the brand mood reference
- Inconsistent radius or shadow values across components on the same screen

Excerpt, first 2,891 characters of SKILL.md, verbatim from the audited commit. It is text from someone else’s repository, quoted so you can judge it before your agent reads it.

git clone https://github.com/owl-listener/designer-skills
git -C designer-skills checkout 353bfcf4d7fc

Works in

1. 2026-10-31
   ✓SAFE B 89 / 100

   first audit · source 353bfcf4d7fc

Questions about critique-brand-consistency

• github.com/owl-listener/designer-skills/tree/main/visual-critiqu — the audited source at commit 353bfcf4d7fc and every finding aboveObserved · 31 Oct 2026

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