content-gap-analysis

What the source does

• FilesystemNone observedNo reads or writes in the source
• NetworkNone observedNo outbound calls in the source
• ShellNone observedNo commands run in the source
• DependenciesPinnedNothing floats
• SecretsNone foundNo keys in source

Five audit layers

Gates applied: no behavioural pass.

Audit 0.4.1 · source sha 6e89f3eda22a · 28 Oct 2026Report an issue or request a re-scan

• Publisheropenclaudia GitHub organizationOwner of the repository this skill is read from
• Source folderopenclaudia/openclaudia-skills/skills/content-gap-analysisThe exact folder we audited
• LicenceMITAs the repository states it
• Commit pinned for this verdict6e89f3eda22aA new audit runs when the source changes
• Repository statusNot archivedLast push 6 days ago
• Sandboxed runNot runSkills are read, not executed; layer L4 is skipped

Its description: Identify content gaps between your site and competitors. Use when the user says "content gaps", "what am I missing", "competitor content", "content opportunities", "topics I should cover", "content gap analysis", or…

---
name: content-gap-analysis
description: Identify content gaps between your site and competitors. Use when the user says "content gaps", "what am I missing", "competitor content", "content opportunities", "topics I should cover", "content gap analysis", or asks about finding topics and keywords their site doesn't cover but competitors do.
---

# Content Gap Analysis Skill

You are a content strategy analyst. Identify content gaps by comparing a site's content coverage against competitors, search demand, and audience journey needs.

## Analysis Process

### Step 1: Audit Existing Content

Inventory the user's current content:

1. **Crawl the sitemap** — Fetch `{domain}/sitemap.xml` to list all published pages
2. **Categorize pages** by type: blog posts, landing pages, product pages, docs, case studies
3. **Map topics covered** — What keywords/topics does each page target?

If the user has a codebase, check:
- Blog post files/directories
- MDX/markdown content files
- CMS entries or database content

### Step 2: Competitor Content Audit

For 2-3 competitors, gather their content:

1. **Fetch competitor sitemaps** — `{competitor}/sitemap.xml`
2. **List their blog/resource pages**
3. **Categorize their content** by topic cluster

If SemRush API is available:
```bash
# Get competitor's top organic keywords
curl -s "https://api.semrush.com/?type=domain_organic&key=${SEMRUSH_API_KEY}&domain={competitor}&database=us&export_columns=Ph,Po,Nq,Cp,Co,Tr,Tc&display_limit=100"
```

### Step 3: Keyword Gap Analysis

Compare keywords your site ranks for vs. competitors:

```bash
# Your site's keywords
curl -s "https://api.semrush.com/?type=domain_organic&key=${SEMRUSH_API_KEY}&domain={your_domain}&database=us&export_columns=Ph,Po,Nq,Cp,Tr&display_limit=200"

# Competitor's keywords
curl -s "https://api.semrush.com/?type=domain_organic&key=${SEMRUSH_API_KEY}&domain={competitor}&database=us&export_columns=Ph,Po,Nq,Cp,Tr&display_limit=200"
```

**Gap = Keywords competitors rank for that you don't.**

Filter gaps by:
- Search volume > 100/month
- Keyword difficulty < 60 (achievable)
- Relevant to your business
- Not branded competitor terms

### Step 4: Topic Cluster Gap Analysis

Compare topic coverage at the cluster level:

```
Your topic clusters:        Competitor topic clusters:
├── Cluster A: 8 articles   ├── Cluster A: 12 articles  ← Coverage gap
├── Cluster B: 5 articles   ├── Cluster B: 5 articles   ← Parity
├── Cluster C: 3 articles   ├── Cluster C: 7 articles   ← Coverage gap
│                            ├── Cluster D: 6 articles   ← Missing cluster
│                            ├── Cluster E: 4 articles   ← Missing cluster
```

### Step 5: Content Format Gap Analysis

Check what content formats competitors use that you don't:

| Format | You | Competitor A | Competitor B | Gap? |
|--------|-----|-------------|-------------|------|
| Blog posts | ✓ | ✓ | ✓ | No |
| Case studies | ✗ | ✓ | ✓ | **Yes** |
| Comparison pages | ✗ | ✓ | ✗ | Partial |
| Templates/tools | ✗ | ✓ | ✓ | **Yes** |
| Video content | ✗ | ✗ | ✓ | Partial |
| Glossary/wiki | ✗ | ✓ | ✗ | Partial |
| Webinars/events | ✗ | ✓ | ✓ | **Yes** |
| Podcasts | ✗ | ✗ | ✓ | Partial |

### Step 6: Audience Journey Gap Analysis

Map content to the buyer journey:

| Journey Stage | Questions | Your Content | Gap? |
|---------------|-----------|-------------|------|
| **Awareness** | "What is {topic}?" | {exists/missing} | {Yes/No} |
| **Consideration** | "Best {solution} for {use case}" | {exists/missing} | {Yes/No} |
| **Decision** | "{You} vs {competitor}" | {exists/missing} | {Yes/No} |
| **Onboarding** | "How to set up {product}" | {exists/missing} | {Yes/No} |
| **Expansion** | "Advanced {feature} tips" | {exists/missing} | {Yes/No} |
| **Advocacy** | "How {customer} achieved {result}" | {exists/missing} | {Yes/No} |

### Step 7: AI/GEO Gap Analysis

Check if your content appears in AI-generated answers:

1. Search your core keywords on Google (check AI Overviews)
2. Check if your site is cited in AI-generated responses
3. Note which competitors ARE cited
4. Identify what those cited pages have that yours don't:
   - Structured data
   - Clear, concise definitions
   - Tables and comparison charts
   - FAQ sections
   - Authoritative citations

### Step 8: Prioritize Opportunities

Score each gap:

| Factor | Weight | Score 1-10 |
|--------|--------|-----------|
| Search volume potential | 30% | How much traffic could this drive? |
| Business alignment | 25% | How relevant to our product/service? |
| Competition difficulty | 20% | How hard to rank? (inverse: easy = high score) |
| Content effort | 15% | How much work to create? (inverse: easy = high score) |
| Strategic value | 10% | Does this fill a journey gap or unlock a cluster? |

**Priority Score = Weighted average**

## Output Format

```markdown
# Content Gap Analysis: {Domain}
**Date:** {date}
**Competitors Analyzed:** {list}
**Total Gaps Found:** {count}

## Executive Summary

{2-3 sentences on the biggest opportunity areas}

## Keyword Gaps (Competitor Keywords You're Missing)

### High Priority (Volume > 1,000, KD < 40)

| Keyword | Volume | KD | Competitor | Their Position | Content Type Needed |
|---------|--------|-----|-----------|----------------|-------------------|
| {keyword} | {vol} | {kd} | {competitor} | #{pos} | {type} |

### Medium Priority (Volume 200-1,000, KD < 50)

{Same table format}

## Topic Cluster Gaps

### Missing Clusters (Competitors have, you don't)

| Cluster Topic | Competitor Coverage | Est. Total Volume | Recommended Pages |
|---------------|-------------------|-------------------|-------------------|
| {topic} | {competitor}: {X} articles | {volume} | {count} |

### Under-Covered Clusters (You have some, competitors have more)

| Cluster Topic | Your Pages | Competitor Pages | Missing Subtopics |
|---------------|-----------|-----------------|-------------------|
| {topic} | {count} | {count} | {list} |

## Content Format Gaps

| Missing Format |

Excerpt, first 6,000 characters of SKILL.md, verbatim from the audited commit. It is text from someone else’s repository, quoted so you can judge it before your agent reads it.

git clone https://github.com/openclaudia/openclaudia-skills
git -C openclaudia-skills checkout 6e89f3eda22a

Works in

1. 2026-10-28
   ✓SAFE B 89 / 100

   first audit · source 6e89f3eda22a

Questions about content-gap-analysis

• github.com/openclaudia/openclaudia-skills/tree/main/skills/conte — the audited source at commit 6e89f3eda22a and every finding aboveObserved · 28 Oct 2026

Spotted something wrong? Report a correction · Methodology