lead-magnet-generator

What the source does

• FilesystemNone observedNo reads or writes in the source
• NetworkNone observedNo outbound calls in the source
• ShellNone observedNo commands run in the source
• DependenciesPinnedNothing floats
• SecretsNone foundNo keys in source

Five audit layers

Gates applied: no behavioural pass.

Audit 0.4.1 · source sha 90bc6f1424df · 24 Oct 2026Report an issue or request a re-scan

• Publisherognjengt GitHub userOwner of the repository this skill is read from
• Source folderognjengt/founder-skills/skills/lead-magnet-generatorThe exact folder we audited
• LicenceMITAs the repository states it
• Commit pinned for this verdict90bc6f1424dfA new audit runs when the source changes
• Repository statusNot archivedLast push 158 days ago
• Sandboxed runNot runSkills are read, not executed; layer L4 is skipped

Its description: Creates viral lead magnet posts that drive comments and DMs. Produces 2 versions - a quick punchy format and a detailed format with bullet points. Use when user needs social media posts to give away a lead magnet in…

---
name: lead-magnet-generator
description: Creates viral lead magnet posts that drive comments and DMs. Produces 2 versions - a quick punchy format and a detailed format with bullet points. Use when user needs social media posts to give away a lead magnet in exchange for engagement.
---

# Lead Magnet Generator

## Purpose
Generate 2 viral lead magnet posts that get your audience to comment a trigger word in exchange for a free resource, maximizing engagement and DM opt-ins.

---

## Execution Logic

**Check $ARGUMENTS first to determine execution mode:**

### If $ARGUMENTS is empty or not provided:
Respond with:
"lead-magnet-generator loaded, proceed with additional instructions"

Then wait for the user to provide their requirements in the next message.

### If $ARGUMENTS contains content:
Proceed immediately to Task Execution (skip the "loaded" message).

---

## Task Execution

When user requirements are available (either from initial $ARGUMENTS or follow-up message):

### 1. MANDATORY: Read Reference Files FIRST
**BLOCKING REQUIREMENT — DO NOT SKIP THIS STEP**

Before doing ANYTHING else, you MUST use the Read tool to read ALL reference files:

```
Read: ./references/lead-magnet-patterns.md
Read: ../viral-hook-creator/references/hook-patterns.md
Read: ../viral-hook-creator/references/trigger_words.md
```

**What you will find:**
- **lead-magnet-patterns.md**: Lead magnet post structures, value framing techniques, and CTA patterns
- **hook-patterns.md**: 18 proven viral hook patterns with templates and psychology (from viral-hook-creator)
- **trigger_words.md**: Four categories of viral trigger words (from viral-hook-creator)

**DO NOT PROCEED** to Step 2 until you have read ALL three files and have the patterns loaded in context.

### 2. Check for Business Context
Check if `FOUNDER_CONTEXT.md` exists in the project root.
- **If it exists:** Read it and use the business context to personalize your output (industry terminology, audience, brand voice, authority metrics).
- **If it doesn't exist:** Proceed using defaults from the "Defaults & Assumptions" section.

### 3. Analyze Input
From the user's requirements, extract:
- **Lead magnet:** What are they giving away? (framework, template, checklist, course, etc.)
- **Credibility hook:** What effort/research backs it? (X hours studying, X months building, X years experience)
- **Inside contents:** What does the lead magnet contain? (for the detailed version)
- **Value anchor:** Price point to anchor value ($99, $199, etc.) or scarcity (will charge X in Y days)
- **Trigger word:** What word should people comment? (default: relevant keyword in CAPS)
- **Platform:** Twitter/X or LinkedIn

For any missing information, apply defaults from **Defaults & Assumptions** or ask the user.

### 4. Generate Lead Magnet Posts

**Step 4a: Generate Opening Hooks FIRST**
Using the hook patterns and trigger words from viral-hook-creator (read in Step 1), generate exactly 2 opening hook options:

1. Select 2 different patterns from hook-patterns.md that fit the lead magnet topic
2. Integrate 1-2 trigger words from trigger_words.md into each hook
3. Each hook should be 1-2 lines that create curiosity about the lead magnet

These hooks will serve as the opening lines for both post versions.

**Step 4b: Build Complete Posts**
Using the best hook from 4a, create exactly 2 versions:

**Version 1: Quick Format**
Structure:
```
[Opening hook from Step 4a]

[What you created from it]

[Value anchor - could charge $X / will charge $X soon]

Comment "[WORD]" and I'll send it to you for free (must be following)
```

**Version 2: Detailed Format**
Structure:
```
[Opening hook from Step 4a]

[What you built from it]

Inside you'll find:

→ [Benefit/content 1]
→ [Benefit/content 2]
→ [Benefit/content 3]
→ [Benefit/content 4]

Want the full [playbook/framework/guide]?

Comment "[WORD]" and I'll send it to you.

(Must be following)
```

**Platform Adaptation:**
- **Twitter/X:** Use the standard CTA endings above
- **LinkedIn:** Replace the CTA ending with:
```
1. Connect with me
2. Comment "[WORD]"

I'll send it straight to your DMs.

P.S. Repost for priority in the queue
```

### 5. Format and Verify
- Structure output according to **Output Format** section
- Complete **Quality Checklist** self-verification before presenting output

---

## Writing Rules
Hard constraints. No interpretation.

### Core Rules
- Lead with the credibility hook (effort, time, research, experience)
- Use specific numbers: "73 hours" not "many hours", "3 months" not "a long time"
- Value anchor must feel real and justified
- Trigger word should be relevant and memorable (usually the lead magnet type in CAPS)
- "Must be following" is required for Twitter/X (enables DMs)
- Keep it conversational, not salesy
- No emojis
- No hashtags in the main copy

### Format-Specific Rules
- **Quick Format:** 4-5 short paragraphs max. Punchy. Gets to the CTA fast.
- **Detailed Format:** Always use arrows (→) for the list. 3-5 bullet points. Each bullet is a specific benefit or content piece.

### Platform-Specific Rules
- **Twitter/X:**
  - Character limit doesn't apply (this is a thread opener or long post)
  - End with: `Comment "[WORD]" and I'll send it to you for free (must be following)`
  - OR: `Like + Comment "[WORD]" and it's yours for free. (Must be following so I can DM you)`

- **LinkedIn:**
  - Professional but still direct
  - End with the numbered CTA format:
    ```
    1. Connect with me
    2. Comment "[WORD]"

    I'll send it straight to your DMs.

    P.S. Repost for priority in the queue
    ```

### Opening Hook Rules
- Opening hooks MUST use patterns from viral-hook-creator's hook-patterns.md
- Integrate 1-2 trigger words from trigger_words.md
- Each hook should create curiosity and establish credibility in 1-2 lines
- Common patterns that work well for lead magnets: Authority Credibility, Data-Driven Insight, Time Investment

### Value Anchor Patterns
- "Could easily charge $X for this.

Excerpt, first 6,000 characters of SKILL.md, verbatim from the audited commit. It is text from someone else’s repository, quoted so you can judge it before your agent reads it.

git clone https://github.com/ognjengt/founder-skills
git -C founder-skills checkout 90bc6f1424df

Works in

1. 2026-10-24
   ✓SAFE B 89 / 100

   first audit · source 90bc6f1424df

Questions about lead-magnet-generator

• github.com/ognjengt/founder-skills/tree/main/skills/lead-magnet- — the audited source at commit 90bc6f1424df and every finding aboveObserved · 24 Oct 2026

Spotted something wrong? Report a correction · Methodology