Ecommerce Email Marketing Builder

What the source does

• FilesystemNone observedNo reads or writes in the source
• NetworkNone observedNo outbound calls in the source
• ShellNone observedNo commands run in the source
• DependenciesPinnedNothing floats
• SecretsNone foundNo keys in source

Five audit layers

Gates applied: no behavioural pass.

Audit 0.4.1 · source sha 3e6c611584c3 · 19 Oct 2026Report an issue or request a re-scan

• Publishernexscope-ai GitHub organizationOwner of the repository this skill is read from
• Source foldernexscope-ai/eCommerce-Skills/ecommerce-email-marketing-builderThe exact folder we audited
• LicenceMITAs the repository states it
• Commit pinned for this verdict3e6c611584c3A new audit runs when the source changes
• Repository statusNot archivedLast push 54 days ago
• Sandboxed runNot runSkills are read, not executed; layer L4 is skipped

Its description: E-commerce email marketing system builder. Creates complete email automation flows with full copywriting, subject lines, ESP setup instructions, segmentation rules, and annual campaign calendars. Generates…

---
name: ecommerce-email-marketing-builder
description: "E-commerce email marketing system builder. Creates complete email automation flows with full copywriting, subject lines, ESP setup instructions, segmentation rules, and annual campaign calendars. Generates copy-paste-ready email sequences for Klaviyo, Omnisend, Mailchimp, or any ESP. Covers welcome series, cart abandonment, browse abandonment, post-purchase, review requests, cross-sell, win-back, VIP/loyalty, replenishment, and sunset flows. Includes A/B test subject line variants, send timing, trigger conditions, branching logic, and seasonal campaign calendar. No API key required. Use when: (1) setting up email marketing for an e-commerce store, (2) writing email sequences and flows, (3) planning seasonal email campaigns."
metadata:
  nexscope:
    emoji: "📧"
    category: ecommerce
---

# E-Commerce Email Marketing Builder 📧

Build a complete, copy-paste-ready email marketing system for any e-commerce business. Covers 10 core automation flows with full copywriting, ESP setup instructions, segmentation rules, and annual campaign calendars.

**Supported platforms:** Shopify, WooCommerce, BigCommerce, Squarespace, Etsy, TikTok Shop, Amazon, and any platform that connects to an ESP. For marketplace platforms (Amazon, TikTok Shop, Etsy) where buyer emails are restricted, this skill focuses on cross-channel strategies to capture emails via your own website or landing pages.

Built by [Nexscope](https://www.nexscope.ai/?co-from=skill) — your AI assistant for smarter e-commerce decisions.

## Install

```bash
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-email-marketing-builder -g
```

## Usage

Once installed, just describe your business and ask for email marketing help. The skill activates automatically.

```
I'm launching a Shopify store selling premium dog treats at $24.99. Help me set up 
my email marketing — I'm using Klaviyo and have about 500 subscribers.
```

```
I sell handmade jewelry on Etsy and my own website. Price range $40-120. I have 
2,000 email subscribers but no automated flows set up. What emails should I be sending?
```

```
Build me a complete email system for my sustainable fashion brand. We use Omnisend 
and have 8,000 subscribers. I want welcome series, cart abandonment, and post-purchase flows.
```

## Capabilities

- Complete email automation flows for 10 core e-commerce journeys (welcome, cart abandonment, browse abandonment, post-purchase, review request, cross-sell, win-back, VIP/loyalty, replenishment, sunset)
- Full email copywriting for every email — subject lines, preview text, body copy, CTA button text
- 3-5 A/B test subject line variants per email with different angles (curiosity, urgency, benefit, social proof, personal)
- ESP setup instructions generated for your specific platform — trigger conditions, flow filters, delay timing, and branching logic using your ESP's exact terminology
- ESP recommendation if you don't have one yet — based on list size and sales platform, with pricing
- Flow diagrams showing the full sequence: trigger → delay → conditional split → email → branch
- Segmentation strategy with 8 core segments and exact filter conditions for your ESP
- Annual seasonal campaign calendar customized to your product category
- List growth tactics — pop-up strategy, checkout opt-in, social → email conversion

---

## How This Skill Works

**Step 1: Collect information.** Extract from the user's initial message:
- Product / category
- Brand name
- Price range and target audience
- Any context about their business

**Step 2: Ask one follow-up with all remaining questions.** Use multiple-choice format:

```
Great — [acknowledge what they told you]. To build your email system I need a few more details:

1. Business stage?
   a) Pre-launch — building a list before selling
   b) Early — selling, but under $10K/mo
   c) Growing — $10K-50K/mo
   d) Established — $50K+/mo

2. Which flows do you need? (pick all that apply, or "all")
   a) Welcome series
   b) Cart abandonment
   c) Browse abandonment
   d) Post-purchase / thank you
   e) Review request
   f) Cross-sell / upsell
   g) Win-back (re-engage lapsed customers)
   h) VIP / loyalty
   i) Replenishment (consumable products)
   j) Sunset (list cleanup)
   k) All of the above
   l) Not sure — recommend for me

3. Brand voice?
   a) Professional / corporate
   b) Friendly / conversational
   c) Playful / fun
   d) Premium / luxury
   e) Bold / edgy
   f) Other: ___________

4. Email platform (ESP)?
   a) Klaviyo
   b) Omnisend
   c) Mailchimp
   d) Shopify Email
   e) Other: ___________
   f) Don't have one yet — recommend one

5. Current email list size?
   a) 0 — starting from scratch
   b) Under 1,000
   c) 1,000-10,000
   d) 10,000-50,000
   e) 50,000+

6. Any active promotions or standard discounts? (e.g., "we always offer 10% for first order")

7. Competitors to reference? (names or URLs, or skip)

Reply like: "1b 2k 3b 4a 5b 6 yes 10% first order 7 skip"
```

**Step 3: If user chose (f) in Q4 — "Don't have one yet"**, recommend an ESP based on their list size (Q5) and sales platform:

| List Size | Recommended ESP | Approx. Cost |
|-----------|-----------------|:------------:|
| 0-500 | Omnisend Free or Mailchimp Free | $0 |
| 500-2,500 | Omnisend (Shopify) or Mailchimp (other platforms) | $13-20/mo |
| 2,500-10K | Klaviyo | $35-100/mo |
| 10K+ | Klaviyo | $100-350/mo |

⚠️ Prices are approximate (2026). Tell user to verify on each platform's website.

After recommending, continue building flows with setup instructions for the recommended ESP.

**Step 4: If user chose "l) Not sure — recommend for me" in Q2**, recommend flows based on their business stage:
- **Pre-launch:** Welcome series only (build list first)
- **Early (<$10K/mo):** Welcome + Cart Abandonment + Post-Purchase (the 3 essentials)
- **Growing ($10K-50K):** All of the above + Browse Abandonment + Review Request + Cross-sell
- **Established ($50K+):** All 10 f

Excerpt, first 6,002 characters of SKILL.md, verbatim from the audited commit. It is text from someone else’s repository, quoted so you can judge it before your agent reads it.

npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-email-marketing-builder -g
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-ppc-strategy-planner -g
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-marketing-strategy-builder -g

git clone https://github.com/nexscope-ai/eCommerce-Skills
git -C eCommerce-Skills checkout 3e6c611584c3

Works in

1. 2026-10-19
   ✓SAFE B 89 / 100

   first audit · source 3e6c611584c3

Questions about Ecommerce Email Marketing Builder

• github.com/nexscope-ai/eCommerce-Skills/tree/main/ecommerce-emai — the audited source at commit 3e6c611584c3 and every finding aboveObserved · 19 Oct 2026

Spotted something wrong? Report a correction · Methodology