video-script

What the source does

• FilesystemNone observedNo reads or writes in the source
• NetworkNone observedNo outbound calls in the source
• ShellNone observedNo commands run in the source
• DependenciesPinnedNothing floats
• SecretsNone foundNo keys in source

Five audit layers

Gates applied: no behavioural pass.

Audit 0.4.1 · source sha 1117a7b602c4 · 21 Oct 2026Report an issue or request a re-scan

• Publisherindranilbanerjee GitHub userOwner of the repository this skill is read from
• Source folderindranilbanerjee/digital-marketing-pro/skills/video-scriptThe exact folder we audited
• LicenceMITAs the repository states it
• Commit pinned for this verdict1117a7b602c4A new audit runs when the source changes
• Repository statusNot archivedLast push 9 days ago
• Sandboxed runNot runSkills are read, not executed; layer L4 is skipped

Its description: Write a video script: hooks, timestamped dialogue, visual cues. Title/thumbnail → video-packaging. "write a YouTube script about X"

---
name: video-script
description: "Write a video script: hooks, timestamped dialogue, visual cues. Title/thumbnail → video-packaging. \"write a YouTube script about X\""
argument-hint: "[topic or format]"
---

# /digital-marketing-pro:video-script

## Purpose

Write a production-ready video marketing script with hook variants, timestamps, visual direction notes, CTA placement, and platform-specific formatting. Produces a complete script package ready for production with visual and audio columns, accessibility notes, and thumbnail concepts.

## Input Required

The user must provide (or will be prompted for):

- **Video type**: The format of the video — ad spot, explainer, testimonial, product demo, social short, educational tutorial, brand story, or event recap
- **Target platform**: Where the video will be published — YouTube, TikTok, Instagram Reels, LinkedIn, YouTube Shorts, Facebook, or multi-platform
- **Target length**: Desired duration — 15s, 30s, 60s, 90s, 2-3 min, 5-10 min, or long-form 10+ min
- **Key message or topic**: The core idea, value proposition, or subject matter the video must communicate
- **Call to action**: What the viewer should do after watching — visit URL, subscribe, purchase, sign up, download, follow, etc.
- **Target audience**: Who the video is for — demographics, psychographics, awareness level, and platform behavior
- **Brand tone**: Desired tone and energy level — professional, casual, humorous, inspirational, educational, urgent, or conversational
- **Available assets**: What production resources are available — on-camera talent, b-roll footage, product samples, graphics/animation capability, studio vs. location, screen recordings
- **Competitor video references**: Optional — links or descriptions of competitor or aspirational videos to benchmark against
- **Performance goals**: What success looks like — views, watch-through rate, click-through rate, conversions, engagement, or brand lift

## Process

1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
2. **Determine platform specs and format constraints**: Reference platform-specific requirements — aspect ratio (16:9, 9:16, 1:1), max duration, safe zones for text overlays, caption placement areas, and native content conventions. Apply platform algorithm preferences (e.g., TikTok favors native-feeling content, LinkedIn rewards professional storytelling, YouTube prioritizes watch time).
2.4. **Identify the script class — organic or ad — and load campaign context**: These are different disciplines with different physics. **Organic** content earns its audience (discovery intent, step 2.5). **Ads** buy theirs, so the craft is about what happens inside a paid, often skippable slot. If this script belongs to a campaign, read the campaign context first — `~/.claude-marketing/brands/{slug}/campaigns/` and any campaign-plan output — so the script inherits the campaign's objective, funnel stage, audience, and offer instead of inventing parallel ones. A mid-funnel retargeting ad and a cold-audience awareness ad are different scripts for the same product; the campaign brief decides which one this is.

For ad scripts, apply the format's structural rules:
   - **6s bumper (unskippable)**: ONE message, no arc — there is no time to earn attention, only to land a single point. Brand visible by second 2. If the brief has two messages, that is two bumpers.
   - **15s skippable**: the skip button appears at 5s — the script's real deadline. The hook and the core message both land BEFORE it; everything after is for the viewers who chose to stay. A 15s script that saves its point for second 9 was, for most of its audience, a 5-second logo exposure.
   - **30s spot**: room for one arc (PAS or before/after), still front-loaded — assume drop-off at every second, pay off early and again late.
   - **UGC-style / native ad**: reads as platform-native content, disclosed as an ad per FTC/ASA rules — native-feeling is a style, not a disclosure exemption. Hook physics match organic; compliance rules match ads.
2.5. **Declare the discovery intent** (organic scripts): State how this video gets found — **Search** (typed queries; ranks over months; the topic phrasing must match how people actually search — pull it from /digital-marketing-pro:keyword-research), **Browse** (suggested/home feeds; lives or dies on click-through and early retention), or **Both**. A video with no search or browse logic has no discovery reason, and no script fixes that — send the topic back to development rather than producing a well-made video nobody will be shown. The intent drives everything downstream: search videos front-load the query answer; browse videos spend more on the open. (Ad scripts skip this step — distribution is bought, and step 2.4's format rules govern instead.)
3. **Select script structure**: Choose the optimal narrative framework based on video type and goals — AIDA (Attention-Interest-Desire-Action), PAS (Problem-Agitate-Solution), problem-solve-CTA, storytelling arc (setup-tension-resolution), listicle, before/after, or direct response. Justify the choice based on audience awareness level and platform norms. **For long-form: every body section must carry its own payoff — a point delivered, not just promised. No section ends on setup; a section that only sets up the next one is where viewers leave, so either give it a

Excerpt, first 6,000 characters of SKILL.md, verbatim from the audited commit. It is text from someone else’s repository, quoted so you can judge it before your agent reads it.

git clone https://github.com/indranilbanerjee/digital-marketing-pro
git -C digital-marketing-pro checkout 1117a7b602c4

Works in

1. 2026-10-21
   ✓SAFE B 89 / 100

   first audit · source 1117a7b602c4

Questions about video-script

• github.com/indranilbanerjee/digital-marketing-pro/tree/main/skil — the audited source at commit 1117a7b602c4 and every finding aboveObserved · 21 Oct 2026

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