100m-offers

What the source does

• FilesystemNone observedNo reads or writes in the source
• NetworkNone observedNo outbound calls in the source
• ShellNone observedNo commands run in the source
• DependenciesPinnedNothing floats
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Five audit layers

Gates applied: no behavioural pass.

Audit 0.4.1 · source sha 5015fcf4cde3 · 21 Oct 2026Report an issue or request a re-scan

• Publishergetagentseal GitHub organizationOwner of the repository this skill is read from
• Source foldergetagentseal/founder-playbook/skills/100m-offersThe exact folder we audited
• LicenceMITAs the repository states it
• Commit pinned for this verdict5015fcf4cde3A new audit runs when the source changes
• Repository statusNot archivedLast push 14 days ago
• Sandboxed runNot runSkills are read, not executed; layer L4 is skipped

Its description: Designs irresistible Grand Slam Offers using Alex Hormozi's value equation, obstacle-solution mapping, value-cost trim/stack, and offer-naming patterns. Use when fixing low conversion rates, packaging products, pricing…

---
name: "100m-offers"
description: Designs irresistible Grand Slam Offers using Alex Hormozi's value equation, obstacle-solution mapping, value-cost trim/stack, and offer-naming patterns. Use when fixing low conversion rates, packaging products, pricing services, designing high-converting offers, or when prospects browse but don't buy. Covers value stacking, guarantees, scarcity, urgency, and pricing psychology for validated markets.
---

> **Note:** This skill is independent analysis and commentary, not a reproduction of the original text. It synthesizes the book's core ideas with modern startup practice, surfaces where frameworks are outdated or incomplete, and integrates perspectives from adjacent disciplines. For the full argument and context, read the original book.


# $100M Offers

> "Make offers so good people feel stupid saying NO" - Alex Hormozi

## The Core Insight

**"You don't have a sales problem or a marketing problem. You have an offer problem."**

If qualified leads aren't buying, it's not your traffic - it's what you're offering them.

## Decision Tree

```
Are you getting qualified leads?
├─ NO → Use 100m-leads
└─ YES → Are leads converting?
         ├─ NO → You have an offer problem (this skill)
         └─ YES → Are you charging premium?
                  ├─ NO → Stack value, raise prices
                  └─ YES → Scale ad spend
```

```
Building an offer?
├─ Pre-validation → Use mom-test FIRST
├─ Validated market → Use this skill
├─ Pricing question only → See monetizing-innovation
└─ Positioning unclear → See obviously-awesome
```

## Step 0: Pick a Starving Crowd

Before any offer work: a great offer in a dead market fails. A mediocre offer in a ravenous market can still win.

**The core principle:** You want a market that is already hungry - people actively searching for a solution and willing to pay for it. Market selection is the multiplier on everything that follows.

**3 criteria to test any market:**

| Criterion | Question to ask | Red flag |
|-----------|-----------------|----------|
| **Pain** | Do they have an urgent, specific problem? | Vague dissatisfaction, not a burning need |
| **Purchasing power** | Can they actually pay for a solution? | Market with desire but no budget |
| **Targetability** | Can you reach them efficiently? | Audience that is scattered or hard to identify |

All three must be true. Two out of three is not enough.

**How to pick:**
1. List markets where you have access or credibility.
2. Run each through the 3-criteria test above.
3. Pick the one with the highest pain score and a clear place to find them.

A growing market also covers execution mistakes. A shrinking market punishes even excellent offers.

**Rule:** Niche selection is a prerequisite, not a step inside offer-building. Don't start the value equation until you know exactly who you are selling to and why they are desperate to buy.

## The Value Equation

```
              Dream Outcome × Perceived Likelihood
   Value  =  ─────────────────────────────────────
                  Time Delay × Effort & Sacrifice
```

Four levers. Pull any of them; both directions work.

| Lever | Direction | How |
|-------|-----------|-----|
| Dream Outcome | ↑ Bigger | Make the outcome more compelling, specific, emotional |
| Perceived Likelihood | ↑ Higher | Add proof, guarantees, testimonials, credentials |
| Time Delay | ↓ Faster | Show results sooner, deliver quicker |
| Effort & Sacrifice | ↓ Easier | Remove steps, do it for them, automate |

**Rule:** If you can't increase the top, decrease the bottom.

## What Makes a Grand Slam Offer

A Grand Slam Offer is **incomparable to competitors** because it combines:

1. **Attractive promotion** - The hook
2. **Unmatchable value proposition** - The stack
3. **Premium price** - Price implies value
4. **Unbeatable guarantee** - Removes risk

If anyone can compare your offer to a competitor's, you don't have a Grand Slam Offer yet.

## The 6-Step Process

| Step | Action | Output |
|------|--------|--------|
| 1 | Define dream outcome | Specific result + timeframe + emotional benefit |
| 2 | List ALL obstacles | 15+ minimum, across 4 categories |
| 3 | Reverse obstacles to "How to..." solutions | Solution statement per obstacle |
| 4 | Design delivery vehicles | Format, frequency, intensity per solution |
| 5 | Trim and stack (value-cost matrix) | 6-10 strong components |
| 6 | Add enhancements | Guarantees, scarcity, urgency, bonuses |

Detail in **[frameworks.md](frameworks.md)**.

### Step 1: Dream Outcome Format

`[Specific result] in [timeframe] so that [emotional benefit/status change]`

| Bad | Good |
|-----|------|
| Lose weight | Lose 20 lbs in 8 weeks so you can wear that dress at your reunion |
| Make more money | Add $30K/mo in 90 days so you can quit your day job |
| Get more leads | Book 10 sales calls per week without cold calling |

### Step 2: 4 Obstacle Categories

| Category | What It Blocks | Example |
|----------|----------------|---------|
| **Knowledge Gaps** | What they don't KNOW | "I don't know what to eat" |
| **Skill Deficiencies** | What they can't DO | "I can't cook healthy meals" |
| **Environmental Barriers** | External factors | "My family won't eat this food" |
| **Psychological Blocks** | Mindset issues | "I always quit after 2 weeks" |

Hormozi's wording for environmental is "External" - same concept.

### Step 5: Value-Cost Decision Matrix

Score each component on Value to customer (1-10) and Cost to deliver (1-10). High-value, low-cost components stay in the core offer; mid-value components move to bonuses; low-value or high-cost components get cut. Target 6-10 strong components total.

Full value-cost matrix and scoring: see [frameworks.md](frameworks.md#step-5-trim--stack-value-cost-matrix).

## The Stacking Principle

> "A single offer is less valuable than the same offer broken into its component parts and stacked as bonuses."

### Bad Presentation
"$2,000 weight loss program"

### Good Presentation

Excerpt, first 6,000 characters of SKILL.md, verbatim from the audited commit. It is text from someone else’s repository, quoted so you can judge it before your agent reads it.

git clone https://github.com/getagentseal/founder-playbook
git -C founder-playbook checkout 5015fcf4cde3

Works in

1. 2026-10-21
   ✓SAFE B 89 / 100

   first audit · source 5015fcf4cde3

Questions about 100m-offers

• github.com/getagentseal/founder-playbook/tree/main/skills/100m-o — the audited source at commit 5015fcf4cde3 and every finding aboveObserved · 21 Oct 2026

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