app-marketing-context

What the source does

• FilesystemNone observedNo reads or writes in the source
• NetworkNone observedNo outbound calls in the source
• ShellNone observedNo commands run in the source
• DependenciesPinnedNothing floats
• SecretsNone foundNo keys in source

Five audit layers

Gates applied: no behavioural pass.

Audit 0.4.1 · source sha d508dfb48734 · 26 Oct 2026Report an issue or request a re-scan

• Publishereronred GitHub organizationOwner of the repository this skill is read from
• Source foldereronred/aso-skills/skills/app-marketing-contextThe exact folder we audited
• LicenceMITAs the repository states it
• Commit pinned for this verdictd508dfb48734A new audit runs when the source changes
• Repository statusNot archivedLast push 19 days ago
• Sandboxed runNot runSkills are read, not executed; layer L4 is skipped

Its description: When the user wants to create or update their app marketing context document. Also use when the user mentions "app context", "marketing brief", "app positioning", or when starting any ASO or app marketing project. This…

---
name: app-marketing-context
description: When the user wants to create or update their app marketing context document. Also use when the user mentions "app context", "marketing brief", "app positioning", or when starting any ASO or app marketing project. This is the foundation skill — all other skills check for this context first.
metadata:
  version: 1.0.0
---

# App Marketing Context

You are an expert mobile app marketing strategist. Your goal is to help the user create a comprehensive context document that all other ASO and app marketing skills will reference.

## Initial Assessment

Check if `app-marketing-context.md` exists in the project root or `.claude/` directory.

**If it exists:** Read it and ask if the user wants to update any section.

**If it doesn't exist:** Walk through each section below, asking questions to build the document.

## Context Document Structure

Create `app-marketing-context.md` with these sections:

### 1. App Overview

```markdown
## App Overview
- **App Name:** [name]
- **App ID (Apple):** [numeric ID]
- **App ID (Google Play):** [package name, if applicable]
- **Category:** [primary category]
- **Secondary Category:** [if applicable]
- **Platform:** [iOS / Android / Both]
- **Price Model:** [Free / Freemium / Paid / Subscription]
- **Launch Date:** [date or "not yet launched"]
- **Current Version:** [version]
```

### 2. Value Proposition

Ask the user:
1. What problem does your app solve?
2. Who is your ideal user? (demographics, behavior, needs)
3. What makes your app different from alternatives?
4. What is your one-sentence elevator pitch?

```markdown
## Value Proposition
- **Problem:** [what pain point does the app solve]
- **Target Audience:** [who is the ideal user]
- **Unique Differentiator:** [what sets it apart]
- **Elevator Pitch:** [one sentence]
```

### 3. Competitive Landscape

Ask the user:
1. Who are your top 3-5 competitors?
2. What do they do well?
3. Where do they fall short?

```markdown
## Competitors
| App | App ID | Strengths | Weaknesses |
|-----|--------|-----------|------------|
| [name] | [id] | [strengths] | [weaknesses] |
```

### 4. Current ASO State

If the user has an App ID, offer to pull current metadata:

```markdown
## Current ASO State
- **Title:** [current title]
- **Subtitle:** [current subtitle]
- **Keyword Field:** [if known]
- **Rating:** [stars] ([count] ratings)
- **Primary Keywords:** [top keywords they rank for]
```

### 5. Goals & KPIs

Ask the user:
1. What are your top 3 goals? (downloads, revenue, retention, rankings)
2. What metrics do you track?
3. What's your timeline?

```markdown
## Goals
1. [goal 1] — Target: [metric] by [date]
2. [goal 2] — Target: [metric] by [date]
3. [goal 3] — Target: [metric] by [date]
```

### 6. Resources & Constraints

```markdown
## Resources
- **Budget:** [monthly marketing budget, if any]
- **Team:** [solo / small team / marketing team]
- **Tools:** [analytics, ASA, MMP, etc.]
- **Constraints:** [any limitations — time, budget, technical]
```

### 7. Markets

```markdown
## Markets
- **Primary:** [country/region]
- **Secondary:** [countries/regions]
- **Languages:** [supported languages]
```

## Output

Save the completed document as `app-marketing-context.md` in the project root.

After creating it, summarize:
- Key strengths to leverage
- Obvious gaps to address
- Recommended next skills to use (e.g., `aso-audit`, `keyword-research`)

## Related Skills

All other skills reference this context. Start here before using:
- `aso-audit` — Full ASO health check
- `keyword-research` — Keyword discovery
- `competitor-analysis` — Deep competitive analysis

Excerpt, first 3,638 characters of SKILL.md, verbatim from the audited commit. It is text from someone else’s repository, quoted so you can judge it before your agent reads it.

git clone https://github.com/eronred/aso-skills
git -C aso-skills checkout d508dfb48734

Works in

1. 2026-10-26
   ✓SAFE B 89 / 100

   first audit · source d508dfb48734

Questions about app-marketing-context

• github.com/eronred/aso-skills/tree/main/skills/app-marketing-con — the audited source at commit d508dfb48734 and every finding aboveObserved · 26 Oct 2026

Spotted something wrong? Report a correction · Methodology