Page Cro

What the source does

• FilesystemNone observedNo reads or writes in the source
• NetworkNone observedNo outbound calls in the source
• ShellNone observedNo commands run in the source
• DependenciesPinnedNothing floats
• SecretsNone foundNo keys in source

Five audit layers

Gates applied: no behavioural pass.

.codex/skills/a11y-audit

.codex/skills/ab-test-setup

.codex/skills/account-executive

.codex/skills/ad-creative

.codex/skills/aeo

Audit 0.4.1 · source sha 6e3fcbdbb5cf · 19 Oct 2026Report an issue or request a re-scan

• Publisherborghei GitHub userOwner of the repository this skill is read from
• Source folderborghei/Claude-Skills/business-growth/page-croThe exact folder we audited
• LicenceNOASSERTIONAs the repository states it
• Commit pinned for this verdict6e3fcbdbb5cfA new audit runs when the source changes
• Repository statusNot archivedLast push 12 days ago
• Sandboxed runNot runSkills are read, not executed; layer L4 is skipped

Its description: Landing page and marketing page conversion rate optimization covering value proposition clarity, headline effectiveness, CTA hierarchy, visual flow, social proof placement, objection handling, and structured A/B testing.

---
name: page-cro
description: >
  Landing page and marketing page conversion rate optimization covering value
  proposition clarity, headline effectiveness, CTA hierarchy, visual flow,
  social proof placement, objection handling, and structured A/B testing.
license: MIT + Commons Clause
metadata:
  version: 1.0.0
  author: borghei
  category: business-growth
  updated: 2026-03-31
  tags: [cro, landing-page, conversion-optimization, copywriting, ux]
---
# Page CRO

Production-grade conversion rate optimization framework for marketing pages. Covers the 7-dimension analysis framework, page-type-specific playbooks, copy alternatives methodology, above-the-fold engineering, social proof hierarchy, objection handling patterns, and structured A/B test design.

---

## Table of Contents

- [Initial Assessment](#initial-assessment)
- [The 7-Dimension CRO Framework](#the-7-dimension-cro-framework)
- [Above-the-Fold Engineering](#above-the-fold-engineering)
- [Social Proof Hierarchy](#social-proof-hierarchy)
- [Objection Handling Architecture](#objection-handling-architecture)
- [Page-Type Playbooks](#page-type-playbooks)
- [Copy Alternatives Methodology](#copy-alternatives-methodology)
- [Traffic Source Matching](#traffic-source-matching)
- [A/B Test Framework](#ab-test-framework)
- [Metrics and Benchmarks](#metrics-and-benchmarks)
- [Output Artifacts](#output-artifacts)
- [Related Skills](#related-skills)

---

## Clarify First

Before optimizing the page, confirm these inputs. If any is unknown or vague, ASK — do not assume:

- [ ] **Page type** — homepage, landing page, pricing, feature, or blog (selects the page-type playbook and benchmark)
- [ ] **Traffic source** — organic, paid, email, or social (drives message-match requirements)
- [ ] **Primary conversion goal + current rate** — focuses the 7-dimension analysis and sets the baseline
- [ ] **Behavioral data available** — heatmaps / session recordings (reveals friction that analytics alone cannot)

Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the audit.

## Initial Assessment

### Required Context

| Question | Why It Matters |
|----------|---------------|
| What page type? (homepage, landing page, pricing, feature, blog) | Determines the CRO framework to apply |
| What is the primary conversion goal? | Focuses the analysis |
| Where is traffic coming from? (organic, paid, email, social) | Drives message-match requirements |
| What is the current conversion rate? | Establishes the baseline |
| What does the post-click flow look like? | The page may convert fine but the next step fails |
| Do you have heatmaps or session recordings? | Behavioral data reveals what analytics cannot |
| What have you already tried? | Avoids re-testing failed experiments |

---

## The 7-Dimension CRO Framework

Analyze every marketing page across these 7 dimensions, in order of typical impact.

### Dimension 1: Value Proposition Clarity (Highest Impact)

**The 5-second test:** Can a first-time visitor understand what this is, who it is for, and why they should care within 5 seconds?

| Signal | Pass | Fail |
|--------|------|------|
| Primary benefit is stated explicitly | "Save 10 hours/week on reporting" | "Next-generation analytics platform" |
| Written in customer language | "See which campaigns drive revenue" | "Multi-touch attribution solution" |
| Differentiator is clear | "The only CRM built for agencies" | "A better CRM" |
| Specificity | Includes numbers, timeframes, outcomes | Vague superlatives ("powerful", "innovative") |

### Dimension 2: Headline Effectiveness

**Headline scoring rubric:**

| Criteria | Score 0 | Score 1 | Score 2 |
|----------|---------|---------|---------|
| Communicates core value | No | Partially | Clearly |
| Specific (numbers, outcomes) | Generic | Somewhat specific | Very specific |
| Addresses target audience | Generic | Implied | Explicit |
| Matches traffic source | No connection | Loose match | Exact message match |
| Emotional or logical hook | Neither | One | Both |

**Total: 0-10. Score < 6 = rewrite needed.**

### Dimension 3: CTA Hierarchy and Placement

| Check | Pass | Fail |
|-------|------|------|
| One clear primary CTA | Single, prominent action | Multiple competing CTAs |
| CTA visible without scrolling | Above the fold | Below the fold only |
| CTA copy communicates value | "Start Free Trial" | "Submit" |
| CTA repeated at decision points | After benefits, after social proof, at bottom | Only at top or only at bottom |
| Secondary CTA is clearly secondary | Smaller, different color, text link | Same visual weight as primary |

### Dimension 4: Visual Hierarchy and Scannability

| Check | Pass | Fail |
|-------|------|------|
| Most important element is most prominent | Headline + CTA dominate | Navigation or image dominates |
| Scannable in 10 seconds | Key points visible via headings, bold, bullets | Wall of text |
| Adequate white space | Breathing room between sections | Cluttered, dense layout |
| Images support the message | Product screenshots, relevant imagery | Stock photos, decorative graphics |
| F-pattern or Z-pattern layout | Content follows natural eye flow | Random placement |

### Dimension 5: Social Proof and Trust

| Check | Pass | Fail |
|-------|------|------|
| Customer logos visible | Recognizable logos above the fold | No logos or unknown companies |
| Testimonials are specific | "Increased revenue by 40%" | "Great product!" |
| Testimonials are attributed | Full name, title, company, photo | Anonymous or first-name-only |
| Trust badges present (where relevant) | Security, compliance, awards | No trust indicators |
| Numbers-based proof | "10,000+ teams use..." | No scale indicators |

### Dimension 6: Objection Handling

| Check | Pass | Fail |
|-------|------|------|
| Price/value objection addressed | ROI calculation, "starts at $X" | No pricing context |
| "Will this work for me?" ans

Excerpt, first 6,000 characters of SKILL.md, verbatim from the audited commit. It is text from someone else’s repository, quoted so you can judge it before your agent reads it.

git clone https://github.com/borghei/Claude-Skills
git -C Claude-Skills checkout 6e3fcbdbb5cf

Works in

1. 2026-10-19
   !CAUTION B 89 / 100

   first audit · source 6e3fcbdbb5cf

Questions about Page Cro

• github.com/borghei/Claude-Skills/tree/main/business-growth/page- — the audited source at commit 6e3fcbdbb5cf and every finding aboveObserved · 19 Oct 2026

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