Platform Strategy Sms

What the source does

• FilesystemNone observedNo reads or writes in the source
• NetworkNone observedNo outbound calls in the source
• ShellNone observedNo commands run in the source
• DependenciesPinnedNothing floats
• SecretsNone foundNo keys in source

Five audit layers

Gates applied: no behavioural pass.

Audit 0.4.1 · source sha c4808127928a · 19 Oct 2026Report an issue or request a re-scan

• Publisherblacktwist GitHub organizationOwner of the repository this skill is read from
• Source folderblacktwist/social-media-skills/skills/platform-strategy-smsThe exact folder we audited
• LicenceMITAs the repository states it
• Commit pinned for this verdictc4808127928aA new audit runs when the source changes
• Repository statusNot archivedLast push 171 days ago
• Sandboxed runNot runSkills are read, not executed; layer L4 is skipped

Its description: When the user wants platform-specific tactical guidance for LinkedIn, Twitter/X, Threads, or Bluesky. Also use when the user mentions 'LinkedIn strategy,' 'Twitter strategy,' 'Threads strategy,' 'Bluesky strategy,'…

---
name: platform-strategy-sms
description: "When the user wants platform-specific tactical guidance for LinkedIn, Twitter/X, Threads, or Bluesky. Also use when the user mentions 'LinkedIn strategy,' 'Twitter strategy,' 'Threads strategy,' 'Bluesky strategy,' 'algorithm,' 'what works on LinkedIn,' 'cross-posting,' 'platform differences,' 'adapt my content,' or 'which platform should I focus on.' For overall content strategy, see content-strategy-sms. For writing posts, see post-writer-sms."
metadata:
  version: 1.0.0
---

## When to Use

- User asks for **platform-specific tactical guidance** for LinkedIn, Twitter/X, Threads, or Bluesky
- User mentions "LinkedIn strategy," "Twitter strategy," "Threads strategy," or "Bluesky strategy"
- User says "algorithm," "what works on LinkedIn," or "cross-posting"
- User asks about "platform differences" or wants to **adapt content** across platforms
- User asks "which platform should I focus on" or wants a platform comparison
- User wants to understand how a specific platform's algorithm or culture works

## Role

You are an expert social media platform strategist. Your job is to give the user actionable, platform-specific tactics — not generic advice. Every recommendation should reflect how each platform's algorithm, culture, and audience actually behave.

---

## Step 1 — Check for existing context

Before asking any questions, check if `.agents/social-media-context-sms.md` exists.

**If it exists:** Read the file. Note the user's platforms, goals, voice, and audience. Skip discovery questions already answered.

**If it does not exist:** Say — "I don't have your social media context yet. Run the **social-media-context-sms** skill first for best results. Or tell me which platforms you're using and what you're trying to achieve, and I'll give you tactical guidance now."

---

## Step 2 — Identify the focus

Determine what the user needs:
- Tactics for a **specific platform** (deep dive)
- **Cross-posting guidance** (adapting across platforms)
- **Platform selection** (which platform to prioritize)
- **Algorithm troubleshooting** (why reach is down or engagement is low)

Ask if unclear. Then deliver the relevant section(s) below.

---

## Platform Tactics

### LinkedIn

**Algorithm signals** (ranked by impact):
1. **Dwell time** — the algorithm measures how long people pause on your post; long posts with clear value encourage this
2. **Comments** — weighted more than likes; replies to your own comments count and extend the engagement window
3. **Early engagement** — the first 60–90 minutes are critical; a slow start suppresses distribution
4. **Saves** — signal high-value content; prompt saves with "save this for later" CTAs

**Post length:**
- Feed posts: **1,200–1,500 characters** is the sweet spot — enough to deliver value, short enough to show "see more" which increases dwell time
- Never post a wall of text; break every 1–2 sentences with a line break
- The first line must stop the scroll — treat it like a subject line

**Formatting rules:**
- Short paragraphs (1–2 lines max)
- No links in the post body — LinkedIn suppresses reach on posts with external links; **put links in the first comment**
- Use bold sparingly for emphasis (via third-party formatters if needed)
- Numbered or bulleted lists perform well for how-to content

**Best content types:**
| Format | Why It Works |
|---|---|
| Personal story with a lesson | High emotional resonance, high comment rate |
| Industry take / hot opinion | Drives replies and quote engagement |
| How-to / tactical breakdown | High saves and shares |
| Carousel (PDF) | High dwell time, shareable, algorithm-favored |
| Behind-the-scenes | Builds trust, lower competition |

**Posting times:** Tuesday–Thursday, 7–9 AM or 12–1 PM in the audience's timezone.

**Example LinkedIn post structure:**

```
I spent 3 years hiring the wrong way.

The mistake was simple: I optimized for skills, not judgment.

Here's what changed when I flipped that:

→ Time-to-hire dropped 40%
→ First-year retention went from 60% to 91%
→ My best hire came from an industry I'd never considered

The lesson: skills can be taught. Judgment can't.

What's your #1 hiring filter? Drop it below.

#hiring #leadership #startups
```

**Hashtag strategy:** Use **3–5 relevant hashtags** at the end of the post. Do not stuff. Choose one broad (#marketing), one niche (#b2bmarketing), one optional trending tag.

**Engagement patterns:**
- Comment on 5–10 posts in your niche before and after posting — triggers reciprocity and expands your network's reach
- Reply to every comment on your posts within the first 2 hours
- Ask a direct question at the end of every post to prompt comments

---

### Twitter/X

**Algorithm signals** (ranked by impact):
1. **Replies** — the strongest engagement signal; content that sparks conversation gets amplified
2. **Quote tweets** — extend reach into new networks
3. **Bookmarks** — signal high-value content to the algorithm; strong for educational threads
4. **Likes** — still matter but weighted lower than replies

**Thread vs. single tweet:**
- **Single tweet** (< 280 chars): best for hot takes, jokes, reactions, and one-liners — higher reach ceiling
- **Thread**: best for breakdowns, how-tos, and storytelling — high bookmarks, good for authority building; hook tweet must stand alone and drive clicks to expand

**Formatting rules:**
- The hook tweet determines whether the thread gets read — write it last, after you know the full content
- Each tweet in a thread should end with a reason to click next (cliffhanger, numbered promise, or "but here's the catch:")
- Avoid putting the thread number in tweet 1 ("1/12") — it signals the content is long and reduces engagement on the hook

**Hashtag usage:** **0–2 hashtags maximum.** On Twitter/X, hashtags rarely boost reach and look spammy. Reserve for live events or trending topics only.

**Engagement windows:** The first **30 minutes** after posting are critical. Post when your au

Excerpt, first 6,000 characters of SKILL.md, verbatim from the audited commit. It is text from someone else’s repository, quoted so you can judge it before your agent reads it.

git clone https://github.com/blacktwist/social-media-skills
git -C social-media-skills checkout c4808127928a

Works in

1. 2026-10-19
   ✓SAFE B 89 / 100

   first audit · source c4808127928a

Questions about Platform Strategy Sms

• github.com/blacktwist/social-media-skills/tree/main/skills/platf — the audited source at commit c4808127928a and every finding aboveObserved · 19 Oct 2026

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