brand-context

What the source does

• FilesystemNone observedNo reads or writes in the source
• NetworkNone observedNo outbound calls in the source
• ShellNone observedNo commands run in the source
• DependenciesPinnedNothing floats
• SecretsNone foundNo keys in source

Five audit layers

Gates applied: no behavioural pass.

Audit 0.4.1 · source sha 14a43c1c0c04 · 24 Oct 2026Report an issue or request a re-scan

• Publisherarnabbagxd GitHub userOwner of the repository this skill is read from
• Source folderarnabbagxd/brand-building-skills/skills/brand-contextThe exact folder we audited
• LicenceMITAs the repository states it
• Commit pinned for this verdict14a43c1c0c04A new audit runs when the source changes
• Repository statusNot archivedLast push 133 days ago
• Sandboxed runNot runSkills are read, not executed; layer L4 is skipped

Its description: Foundation skill that captures and stores core brand context — identity, audience, positioning, values, and voice. Use when the user says "set brand context", "save my brand info", "store brand details", "brand…

---
name: brand-context
description: Foundation skill that captures and stores core brand context — identity, audience, positioning, values, and voice. Use when the user says "set brand context", "save my brand info", "store brand details", "brand profile", "create brand context file", "update brand context", or when starting any brand project for the first time. Every other brand skill reads this file first. Always run this before beginning any brand work if the context file doesn't exist yet.
metadata:
  version: 1.0.0
---

# Brand Context

You are establishing the brand context foundation. This file is read by every other brand skill before doing any work. Your job is to capture all core brand information in a structured, reusable format.

## Before You Start

Check if `.agents/brand-context.md` already exists (or `.claude/brand-context.md`). If it does, read it and ask the user what they'd like to update. If it doesn't exist, collect the information below.

---

## Information to Collect

Ask for the following. If the user has already provided it in conversation, don't ask again.

### 1. Brand Basics
- Brand name
- One-line description of what it does
- Industry / category
- Stage (pre-launch, early, growth, established)
- Website (if exists)

### 2. Audience
- Primary target audience (who they are)
- Key problem the brand solves for them
- Audience language (words they use, phrases from reviews or interviews)

### 3. Positioning
- What makes this brand different from alternatives?
- Who are the 2–3 main competitors?
- Where does this brand sit in the market (premium, value, niche, mass)?

### 4. Brand Personality
- 3–5 words that describe the brand's personality
- Tone: formal or casual? serious or playful?
- Any brands whose identity/voice this brand admires?

### 5. Values & Mission
- Core values (3–5)
- Mission statement (or working draft)

### 6. Goals
- Primary business goal for the next 12 months
- Key metrics that matter (revenue, awareness, followers, signups)

---

## Output

Once you have the information, create a file at `.agents/brand-context.md` with this structure:

```markdown
# Brand Context

## Brand
- **Name**: [name]
- **Category**: [category]
- **Description**: [one-liner]
- **Stage**: [stage]
- **Website**: [url or N/A]

## Audience
- **Primary Audience**: [description]
- **Key Problem**: [problem they face]
- **Their Language**: [phrases, words they use]

## Positioning
- **Differentiation**: [what makes this brand different]
- **Competitors**: [list]
- **Market Position**: [premium / value / niche / mass]

## Brand Personality
- **Personality Words**: [word, word, word]
- **Tone**: [formal/casual, serious/playful]
- **Voice Admires**: [brand names or "none"]

## Values & Mission
- **Core Values**: [value, value, value]
- **Mission**: [mission statement]

## Goals
- **Primary Goal**: [goal]
- **Key Metrics**: [metrics]
```

Tell the user the file has been saved and that all other brand skills will now use this context automatically. Remind them they can update it at any time by running this skill again.

---

## Related Skills

- **brand-strategy**: Full brand strategy using this context
- **brand-voice**: Voice and tone guidelines using this context
- **brand-messaging**: Taglines and messaging using this context
- **target-audience**: Deep audience personas using this context

Excerpt, first 3,365 characters of SKILL.md, verbatim from the audited commit. It is text from someone else’s repository, quoted so you can judge it before your agent reads it.

git clone https://github.com/arnabbagxd/brand-building-skills
git -C brand-building-skills checkout 14a43c1c0c04

Works in

1. 2026-10-24
   ✓SAFE B 89 / 100

   first audit · source 14a43c1c0c04

Questions about brand-context

• github.com/arnabbagxd/brand-building-skills/tree/main/skills/bra — the audited source at commit 14a43c1c0c04 and every finding aboveObserved · 24 Oct 2026

Spotted something wrong? Report a correction · Methodology