Agent skills by aaron-he-zhu

Use when the user asks to "codify our brand voice", "define naming rules for our products and tiers", or "write the tone-of-voice guide with banned phrases"; produces the brand-level voice canon (register, tone…

Use when the user asks to "build audience segments from my customer list", "make value-based / lookalike seed lists", "set up exclusion / suppression segments", or "map audiences to funnel stages across platforms";…

Use when the user asks to "pick a bid strategy", "set a tCPA/tROAS target", or "plan the learning-phase entry"; produces a bid-strategy choice (tCPA / tROAS / max-conversions / manual CPC), the starting target math, a…

Use when the user asks to "analyze my target audience", "build an audience profile for influencer targeting", "research a niche community", or "deep-dive a subculture before partnering with creators"; in audience mode…

Use when the user asks to "map what our buyers believe", "capture the objections we keep hearing", or "find the switching forces that move the beachhead"; produces a belief map of the beachhead — held beliefs and mental…

Use when platform-reported conversions disagree with GA4/ecommerce, when you suspect Meta and Google are double-counting the same sales, or for a standing (monthly) reconciliation workbook that de-dups stacked credit…

Use when the user asks to "design an employee advocacy program", "set up founder-led sharing", or "build a share kit for the team"; produces an advocacy program blueprint in two modes — participation-driven opt-in…

Use when the user asks to "design an A/B test", "set up a creative/landing test", "run an incrementality test", or "is this result statistically and practically material?"; produces a hypothesis, variant matrix,…

Use when the user asks to "write ad copy", "generate RSA headlines", or "build ad creative at volume"; produces ad units — RSA headlines/descriptions, hooks, and an angle matrix — message-matched to the destination…

Use when auditing a paid ad account for incremental contribution, wasted spend, or measurement integrity before scaling; runs a typed 20-item ROAS profile with verified vetoes and a SHIP/FIX/BLOCK/UNDECIDED gate on own…

Signpost → the 16 SEO/GEO agent skills live in aaron-marketing-skills; this repo's standalone 20-skill line is preserved at tag v9.9.12. Install: npx skills add aaron-he-zhu/aaron-marketing-skills

Signpost → the 16 SEO/GEO agent skills live in aaron-marketing-skills; this repo's standalone 20-skill line is preserved at tag v9.9.12. Install: npx skills add aaron-he-zhu/aaron-marketing-skills

Use when the user asks to register/query a social channel, record channel state, cadence, governance, voice adaptation, UGC permission, or advocacy facts; curates them through the append-only channels event stream and…