landing-page-design

What the source does

• FilesystemNone observedNo reads or writes in the source
• NetworkNone observedNo outbound calls in the source
• ShellNone observedNo commands run in the source
• DependenciesPinnedNothing floats
• SecretsNone foundNo keys in source

Five audit layers

Gates applied: no behavioural pass, no license.

Audit 0.4.1 · source sha 4599ef28a2a7 · 29 Oct 2026Report an issue or request a re-scan

• Publisher101-skills GitHub organizationOwner of the repository this skill is read from
• Source folder101-skills/skills/guides/design/landing-page-designThe exact folder we audited
• LicenceNot declaredAs the repository states it
• Commit pinned for this verdict4599ef28a2a7A new audit runs when the source changes
• Repository statusNot archivedLast push 13 days ago
• Sandboxed runNot runSkills are read, not executed; layer L4 is skipped

Its description: Landing page conversion optimization with layout rules, hero section design, and CTA psychology. Covers above-the-fold formula, social proof placement, mobile design, and F-pattern reading. Use for: startup landing…

---
name: landing-page-design
description: "Landing page conversion optimization with layout rules, hero section design, and CTA psychology. Covers above-the-fold formula, social proof placement, mobile design, and F-pattern reading. Use for: startup landing pages, product pages, SaaS marketing, conversion optimization. Triggers: landing page, hero section, above the fold, conversion optimization, landing page design, cta button, hero image, landing page layout, saas landing page, product page design, conversion rate, landing page best practices"
allowed-tools: Bash(belt *)
---

> **Install the belt CLI skill:** `npx skills add belt-sh/cli`

# Landing Page Design

Design high-converting landing pages with AI-generated visuals via [inference.sh](https://inference.sh) CLI.

## Quick Start

> Requires inference.sh CLI (`belt`). [Install instructions](https://raw.githubusercontent.com/inference-sh/skills/refs/heads/main/cli-install.md)

```bash
belt login

# Generate a hero image
belt app run falai/flux-dev-lora --input '{
  "prompt": "professional person smiling while using a laptop showing a clean dashboard interface, bright modern office, natural lighting, warm and productive atmosphere, lifestyle marketing photography",
  "width": 1248,
  "height": 832
}'

# Research competitor landing pages
belt app run tavily/search-assistant --input '{
  "query": "best SaaS landing page examples 2024 conversion rate"
}'
```


## Above-the-Fold Formula

Everything visible before scrolling must communicate value in 5 seconds.

```
┌─────────────────────────────────────────────────┐
│  [Logo]              [Nav]        [CTA Button]  │
│                                                 │
│   Headline (6-12 words)                         │
│   ─────────────────────────                     │
│   Subheadline (15-25 words)        [Hero Image] │
│                                    showing the  │
│   [Primary CTA Button]            OUTCOME, not  │
│   "Start Free Trial"              the product   │
│                                                 │
│   Social proof: "Trusted by 10,000+ teams"      │
│   [logo] [logo] [logo] [logo] [logo]            │
└─────────────────────────────────────────────────┘
```

### The 5 Elements

| Element | Rule | Example |
|---------|------|---------|
| **Headline** | 6-12 words, states the outcome | "Ship docs in minutes, not days" |
| **Subheadline** | 15-25 words, expands on how | "AI-powered documentation that writes itself from your codebase. No templates needed." |
| **Hero image** | Shows the OUTCOME, not the product | Person looking satisfied at results, not a screenshot of your UI |
| **Primary CTA** | Action verb + value | "Start Free Trial" not "Submit" or "Learn More" |
| **Social proof** | Logos, count, or micro-testimonial | "Trusted by 10,000+ teams at [logos]" |

## Headlines

### Formulas That Convert

| Formula | Example |
|---------|---------|
| [Outcome] without [pain] | "Beautiful docs without the design skills" |
| [Outcome] in [timeframe] | "Launch your site in 5 minutes" |
| The [better way] to [common task] | "The faster way to build APIs" |
| Stop [pain]. Start [outcome]. | "Stop guessing. Start knowing." |
| [Number] [things] to [outcome] | "One tool to manage all your data" |

### What Makes Headlines Fail

```
❌ "Welcome to Our Platform" (says nothing about value)
❌ "The World's Most Advanced AI-Powered Solution" (buzzwords, no specifics)
❌ "We Help Businesses Grow" (vague, generic)
❌ "Next-Generation Enterprise Software" (what does it DO?)

✅ "Turn customer feedback into product features, automatically"
✅ "The spreadsheet that thinks like a database"
✅ "Find and fix bugs before your users do"
```

## Hero Images

### Show the Outcome, Not the Product

```
❌ Screenshot of your dashboard (boring, hard to parse at a glance)
❌ Abstract geometric background (says nothing)
❌ Stock photo of a handshake (cliché)

✅ Person looking satisfied at clear results on their screen
✅ Before/after transformation
✅ The end result of using your product
```

```bash
# Outcome-focused hero
belt app run falai/flux-dev-lora --input '{
  "prompt": "happy professional team celebrating around a laptop showing positive growth charts, bright modern office, natural sunlight, authentic candid moment, marketing photography style, warm tones",
  "width": 1248,
  "height": 832
}'

# Product-in-context hero
belt app run bytedance/seedream-4-5 --input '{
  "prompt": "clean modern laptop on a minimalist desk showing a beautiful analytics dashboard, floating UI elements emerging from the screen, soft gradient background, product marketing style, professional",
  "size": "2K"
}'
```

## CTA Buttons

### Text

| Good CTAs | Bad CTAs |
|-----------|----------|
| "Start Free Trial" | "Submit" |
| "Get Started Free" | "Click Here" |
| "See It in Action" | "Learn More" (low commitment) |
| "Create Your First Report" | "Sign Up" (vague) |
| "Try Free for 14 Days" | "Register" |

**Formula:** Action verb + value/outcome + (optional: reduce risk)

### Design

| Element | Rule |
|---------|------|
| Color | High contrast with background — must be the most visible element |
| Size | Minimum 44px height (tap target), wide enough for text + padding |
| Position | Above the fold, repeated after each major section |
| Whitespace | Generous padding around button, don't crowd it |
| Secondary CTA | If needed, use text link below ("or watch a demo") |

## Section Order

The proven sequence for landing pages:

| Section | Purpose | Key Element |
|---------|---------|-------------|
| 1. **Hero** | Core value, primary CTA | Headline + image + CTA |
| 2. **Social Proof** | Build trust | Logos, numbers, badges |
| 3. **Problem** | Create empathy | Pain point they recognize |
| 4. **Solution/Features** | Show how you solve it | 3 key features with visuals |
| 5. **How It Works** | Reduce complexity | 3 steps: sign up, configure, benefit |
| 6. **Testimonials** | Prove it works | 2-3 specific customer quotes |
| 

Excerpt, first 6,000 characters of SKILL.md, verbatim from the audited commit. It is text from someone else’s repository, quoted so you can judge it before your agent reads it.

npx skills add inference-sh/skills@ai-image-generation
npx skills add inference-sh/skills@web-search
npx skills add inference-sh/skills@prompt-engineering

git clone https://github.com/101-skills/skills
git -C skills checkout 4599ef28a2a7

Works in

1. 2026-10-29
   ✓SAFE B 89 / 100

   first audit · source 4599ef28a2a7

Questions about landing-page-design

• github.com/101-skills/skills/tree/main/guides/design/landing-pag — the audited source at commit 4599ef28a2a7 and every finding aboveObserved · 29 Oct 2026

Spotted something wrong? Report a correction · Methodology